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In-Person Networking- It’s Still as Important as Ever

In-Person Networking- It’s Still as Important as Ever Social media platforms like Facebook, LinkedIn, and Instagram make it easy to connect to customers and clients. You create posts that show what your brand is about. Followers relate to or believe in your brand and...

Video Marketing in 2019: What Works and What Doesn’t

Would you like to increase your landing page’s conversion rate by 80 percent? Simply add a video. It’s that easy. Video has taken the marketing world by storm in the last couple of years. 2018 showed us that video marketing isn’t just an element of a larger marketing...

Influencer Marketing

Influencer Marketing – lots of people are talking about this social media/marketing trend and concept! Is it beneficial? Can it drive results? Will it replace content marketing? Will it replace social media marketing in its entirety? Absolutely not. The truth of the...

Why Every Business Needs a Social Media Advertising Strategy

When it comes to running your business, decisions are carefully planned and executed (or at least they should be) to make sure goals are achieved. Research and experience show that developing a streamlined strategy for social media advertising consistently proves to...

Planning Your 2019 Digital Marketing Strategy for Growth

Tailoring your digital marketing strategy in 2019 for growth comes down to using the latest techniques to expand your reach and keeping your current client base happy. Here are five foolproof ways you can use digital marketing to grow your business this year. New...

2019 Social Media Trends

Social media is always evolving. Last year’s viral trends are old news in this year’s digital world. With 2019 ahead of us, now is the time to get familiar with the social media trends that are destined to elevate your business to new heights. Here’s what to expect in...

How Family Time Can Improve Your Quality of Life

We spend so much of our time busy with work providing for our families, that sometimes we forget why we are working so hard in the first place. Nurturing the relationships we have with our family members (immediate, extended, or even friends who are like family) can...

Top 5 Social Media Trends of 2018

A lot has changed over the last year when it comes to social media and online marketing. While some trends were short lived fads, others took the online global community by storm and are still going strong into the New Year. Keeping up with these changes is key to...

5 Year-End Practices Every Business Should Implement

At the close of another year there are a few housekeeping tasks to take of care before the holiday season hits. Prepare your business for success in the New Year by tying up loose ends and planning for the challenges ahead. Make sure you have these top five year-end...

Our Review of Sprout Social (A Social Media Management System)

Sprout Social is a social media management software that helps businesses of all sizes manage their social media presence. Tools like Sprout Social are essential for anyone looking to get organized and make the most of social media. Here’s a quick look at its top...

Instagram Stories: Apps and Templates

Instagram Stories are yet another tool available for brands and social media stars to utilize in their marketing endeavours. Each Story is just 15 seconds long, but that’s plenty of time to pack in high quality content that your audience can enjoy. Instagram Stories...

Work-Life Balance – What Does that Really Mean?

Work-Life Balance: lately an over-used phrase that is used to explain that human beings require a stability or an equilibrium between work and their personal life. In the media, work-life balance has been portrayed as an impossible notion – workers need to be forever...

Photo Editing Tools for Instagram

I know what you’re thinking. Doesn’t Instagram already have built-in photo editing tools? Yes. Absolutely. But if you want take your Instagram game to the next level and do like the pros do, consider expanding your photo editing ambitions just a little bit.  The...

The Secret to Smarter Hashtags

When used with a little extra thought put into them, hashtags can greatly improve your visibility. Smarten up your hashtag strategy with these top tips.  Go Public, or Go Home This is a bit of common sense advice that can slip your mind if you’re not too familiar with...

Why You Should Be Blogging

It seems like these days everyone has a blog, and there’s a good reason for that. When it comes to online advertising, blogging is a vital resource for convertible leads. If you’ve been thinking about starting a blog but hesitant to take the plunge, here are a few big...

Becoming a “Thought Leader” in Your Niche

Are you an expert in your field? Share that knowledge with your followers and grow your reputation among industry leaders with our top tips.  What Makes a Thought Leader Special? The term “thought leader” was first coined to recognize industry leaders with a knack for...

Recent Algorithm Changes: Facebook and Instagram

In 2018, some of your favourite social media platforms have given their algorithms a much needed update. Facebook and Instagram have rolled out their changes with the hopes of improving user experience by focusing on what their users are actually interested in. ...

Top 4 New Social Media Tools for Handling Your Online Presence

In 2018, there are a plethora of social media tools to choose from. While Buffer and Hootsuite remain the most popular management applications for social media among businesses, there are some newer tools out there that deserve your attention.  Planable Are you a...

Two Babies and a Business

This piece is a special one – one that is more personal than business; one that is meant to provide some insight into the passion and dedication that goes in to business growth and also, personal development. How do women entrepreneurs make it? How do they succeed?...

Consistency Is Key: Top Benefits

Heavy hitting brands have an ace up their sleeve; it’s called consistency. Like a dependable friend or a reliable employee, a consistent brand is in a better position to maintain relationships with their audience. Here are a few benefits of consistency in business:...

Lookalikes and You: Grow Your Audience with a Foolproof Strategy

Did you know there is virtually no limit to the growth potential of your brand? While focusing on a niche or target audience is a good start to secure a foothold your industry’s market, growing your audience is essential for longevity. There are a few tried and true...

Posting Frequency Affects Your Social Media Presence

Have you noticed how time seems to move more quickly than it did before the internet and smart devices took over? Your brain is not playing tricks on you—well, actually it is, but you are not alone. Society is moving at a much faster pace than it ever has before. What...

Instagram Boots Facebook as Haven for Brands

Facebook has been making the headlines recently for all the wrong reasons. With users feeling betrayed and violated by the social media giant, brands have heard the cries of millions of unhappy consumers and are now jumping ship. For businesses who are hesitant to...

Top 5 Social Media Automation Tools

Manage your social media accounts without spending every waking moment staring at your phone or computer. Social media automation tools are your ticket to quick and easy social media management. Plan your social content ahead of time and schedule posts tailored for...

The Power of Contests and Giveaways

Have you ever seen a brand run a contest or a giveaway on social media? By 2018 you should be pretty familiar with the concept, but what you may not have considered yet is how this tactic could help you drum up business in a BIG way. How It Works At first glance, it...

Our Top 4 Image Editing Apps

As we all know, social media posts with images are up to 40 times more likely to be shared by users. But you may be wondering how and from where you can get high-quality images for your posts. Image editing apps allow you to create gorgeous graphics whenever the mood...

The E-commerce and Social Media Boom: Why You Should Get on Board

E-commerce and social media are fundamental pillars of consumerism. They are the bridge brands need to build to reach their customers. Success or even survival with just a physical storefront is next to impossible in today’s world. The lines between the “virtual”...

Top Apps for Social Media Contests

Running a contest is a sure-fire way to boost engagement and grow your audience. Why? People love free stuff! And who could blame them? Contests are a win-win for everyone. In exchange for a small investment on your part (i.e. the prize), you have a simple and...

5 Tips to Handle Negative Feedback on Social Media

Public negative feedback is every business owner’s worst nightmare. Social media makes it easier than ever before for customers to post complaints and criticism all for the world to see. How you respond to negative feedback has an impact your reputation. Customers...

Your 2017 Year-End Review Guide

As 2017 draws to a close, now is the time to review and reflect on the past year. A year-end review is vital to ensuring your success in 2018. Why? Well, if you have been keeping up with our blog, you know that one of the fundamental steps in building a strong brand...

Tips to Help You Stay Relevant Over the Holidays!

As the winter holidays creep ever closer, this is a critical time for your social media and marketing efforts. There is a phenomena that social media managers like to call the “holiday slowdown.” It sounds harmless enough, but the holiday slowdown can be devastating...

Social Media Advertising for the Newbie

Have you ever wondered how businesses advertise on social media? No matter how big or small your business is, social media advertising is an easy and affordable way to grow your customer base and expand your reach. With the majority of consumers browsing social...

Lead Gen Techniques That You Can Implement NOW!

The more leads you can generate, the more sales you are likely to make, and the more profit you will earn. It sounds simple, but in practice it can be a challenge. A smart, diverse strategy will help you keep the leads rolling in. Why is Tactical Lead Generation so...

Creating High Performing Ads on Social Media

Advertising on social media is an absolute must for any business, but how do you get started? The recipe for success is simple and intuitive. That said, there are definitely a few “must haves” that will improve your chances of running a top performing ad. Check out...

Branding Your Professional Services Firm

Developing an effective branding strategy is essential for professional services firms. Think of it as the first impression you make on potential clientele. Good branding can attract new clients to your door, while weak or non-existent branding can leave you trailing...

The Importance of Connecting With Industry Thought Leaders

With the rise of technology and, of course, the internet, search engines, social media and other online resources have become the primary tools of information gathering. The main point is, many consumers are turning to the internet to find the solutions to their...

How Social Media Advertising Is Changing the Game

Advertising strategy has evolved in the last 50 years. In recent history, print ads, flyers, billboards, and the classic bus stop bench ads were among the most common ways advertisers and businesses connected with their audiences. The invention of the internet and...

What Is Your Differentiator or Value Proposition? Now Market That!

Do you know what your differentiator is? What can you offer your target customers that your competitors can’t or don’t? The answers to these questions are the foundation of a successful marketing plan for your business. Determining Your Value Proposition The goal of a...

The Great Rule of Thumb: Repurpose x5

The next time you knock out a killer blog post, don’t just let it gather dust. Repurpose those great ideas into new content to reach fresh eyes. As a general rule thumb, you should aim to repurpose your content 4-5 times to maximize its impact and really reap the...

Our Quick Cheat Sheet for Social Media Image Sizing

Are you conscious of image sizing when you post on social media? You could have the most beautiful graphic content to post on your social media accounts, but it isn’t going to do you any good if they are not sized correctly. Why You Should Care About Image Sizing Most...

The Top 5 B2B Digital Marketing Practices

The best B2B practices used to be as simple as cold calling or emailing, but times have-a-changed. In today’s market, you must prove your worth to your target audience before they will engage. Here are the top 5 B2B digital marketing practices that you should be using...

5 Elements of a Successful Brand

Do you know what it takes to build and maintain a successful brand? It is about more than just getting eyeballs on your website. A strong branding strategy encompasses five key elements: Logo, Colour, Slogan These elements represent the image you want to portray to...

No Rest for the Weekend

Social media browsing usually happens during times of boredom, relaxation or more predominantly out of habit (when you have the time, of course). It is unlikely that you will be browsing your social media platforms while you are busy at work. Online social media usage...

Why you should be on LinkedIn

LinkedIn serves as a great tool for recruiting or job searching, but also serves as an effective platform for growing your business - after all, it is an online businessnetworking channel. If leveraged properly, LinkedIn allows for client engagement, brand building,...

Gain Insight with LinkedIn Company Page Analytics

Over the years, LinkedIn has evolved from a catalogue of contacts and database of resume-like profiles to a fully encompassing social network bursting with opportunities - branding, advertising, networking, lead generation, recruiting, content marketing and much...

What is SEO and why is it important for businesses?

Every business and business owner wants their website to show up on the first page of a Google search. Search Engine Optimization (SEO) is the process of controlling the visibility of a website or web page in a search engine's results—often referred to as organic...

How do I grow my LinkedIn Company Page followers?

Your LinkedIN Company Page is important and useful for a variety of reasons. Your Company Page can be used as a community to share relevant information, increase your visibility, demonstrate your expertise, educate your followers, and validate your business. The...

A quick Twittorial on building your brand on Twitter

At this very moment, there are over 316 million monthly active users on Twitter. There are also roughly 500 million tweets per day. Twitter is one of the fastest growing social media platforms. Twitter is used to stay up to date on current trends, insights, and also...

Ring in 2016 with a new and improved digital marketing strategy

The New Year provides new beginnings and an excuse to implement new and improved practices in your life. This means both professionally and personally. While most New Year resolutions include some form of healthy eating, regular exercise and a vow to focus on the...