In today's digital landscape, where social media platforms and search engines dominate the marketing conversation, it's easy to overlook one of the most effective and enduring tools in the marketer's arsenal: email. Email marketing remains a cornerstone of successful...

In today's competitive digital landscape, paid social media advertising has become a powerful tool for businesses to reach their target audience, drive engagement, and increase conversions. However, to maximize return on investment (ROI) from your social media ad...

Maintaining a robust online presence is essential for individuals and businesses in today's digital age. Social media platforms offer unparalleled opportunities for networking, brand building, and communication. However, navigating the divide between personal and...

Valentine's Day isn't just for chocolates and roses—it's also an excellent opportunity for professional businesses to show their clients some love and strengthen brand loyalty. While industries like real estate, law, and financial lending may not seem inherently...

In an increasingly digitized world, where interactions often feel fleeting and impersonal, the ability to forge authentic connections with an audience has become more crucial. Authenticity is the cornerstone of meaningful communication and businesses that prioritize...

In the dynamic world of social media, staying ahead of the curve is vital for businesses aiming to maintain a competitive edge. As we traverse through the first half of 2024, the digital landscape continues to grow rapidly, with emerging trends reshaping how brands...

In an era where smartphones have stellar cameras and high-definition video recording, the power to capture compelling visuals lies in the palm of our hands. Whether you're a seasoned content creator, a business owner, or simply someone with a penchant for filming, the...

As we bid farewell to December 2023, it's time for my annual tradition of reflection on the year that was. A Year Defined by Change and Growth If we look back on 2022, it was a year marked by transformation, enlightenment, and a resolute focus on achieving our goals....

In the ever-evolving world of digital marketing, businesses are continually seeking new avenues to connect with their target audience and foster meaningful relationships. One such avenue that has gained significant traction recently is using Facebook Groups. For...

In the ever-evolving world of digital marketing, staying ahead of the curve is essential. Each year, social media continues transforming how businesses engage with their audience, and 2024 promises to be no different. As we step into this new frontier, SocialEyes...

The holiday season is more than a time for festive decorations and warm gatherings. It's also a prime opportunity for business professionals to boost their digital marketing efforts and connect with clients meaningfully. At SocialEyes Communications, we understand the...

In the ever-evolving digital landscape, a user's experience on your website is often the first point of contact with your brand. A well-crafted website not only draws visitors but also converts them into loyal customers. As we approach the end of 2023 and look ahead...

As the end of the year quickly approaches, business professionals across industries, including realtors, lawyers, and financial advisors, need to ensure their digital marketing strategies are firing on all cylinders in Q4. The year's final quarter presents unique...

In the rapidly changing world of digital marketing, staying ahead of the curve is not just an aspiration; it's an imperative. For business professionals like realtors, lawyers, and financial advisors, harnessing the full potential of SEO (Search Engine Optimization)...

In the rapidly evolving digital marketing landscape, staying ahead of the curve is not just an option; it's a necessity. With the meteoric rise of TikTok, a new avenue for businesses to engage and connect with audiences has emerged. At SocialEyes Communications, we...

In the ever-evolving digital landscape, Google Ads is a formidable tool for businesses to reach their target audience with pinpoint accuracy. For real estate teams and law firms, harnessing the full potential of Google Ads can yield remarkable results. At SocialEyes...

In today's digital age, your business's online presence is a crucial gateway to your potential customers and clients. With consumers increasingly turning to the internet for information, products, and services, having a well-functioning and aesthetically pleasing...

In the realm of digital marketing, few platforms wield as much power and influence as Instagram. With its visually captivating interface and massive user base, Instagram offers a unique stage for businesses to showcase their stories. At SocialEyes Communications, we...

In today's competitive digital landscape, establishing a strong brand presence is crucial for the success of any business. Your brand is more than just a logo or a tagline; it's the personality and essence of your company. A well-crafted brand can set you apart from...

In the highly competitive landscape of professional services, acquiring new clients is a top priority for firms seeking growth and success. While traditional lead generation tactics play a role, the power of branding should not be overlooked. A strong and...

Lights, camera, engagement! Unlock the secrets to captivating your audience with mesmerizing videos that leave them craving for more. In this blog, we'll unveil the ultimate guide to mastering the best filming practices, elevating your videos to new heights of...

Effective project management serves as the cornerstone of success in the world of digital marketing. At SocialEyes Communications, we understand the significance of streamlined project execution and delivering exceptional client results. Our dedicated Client Success...

In the fast-paced world of digital marketing, establishing and maintaining strong relationships with clients is paramount to success. At SocialEyes Communications, we understand the significance of nurturing these connections, and that's why we have dedicated Client...

Businesses are constantly seeking effective ways to reach and engage their target audience. Google AdWords, now known as Google Ads, has emerged as a powerful advertising platform that enables businesses to connect with potential customers at the right moment. In this...

In this fast-paced digital age, social media platforms evolve to cater to users' needs. Instagram, one of the leading platforms in the industry, has launched an exciting app called Threads. Designed to enhance communication and foster deeper connections among users,...

In today's digital age, social media platforms have become integral to our lives. Among them, Instagram is a powerhouse for connecting individuals and brands. With over a billion active users, it's a platform where engagement and visibility play a crucial role in...

In today's highly competitive business landscape, effective communication and strategic marketing play a vital role in the success of any organization. With the emergence of digital platforms and the increasing influence of social media, companies need to harness the...

In today's fast-paced world, where attention spans are shrinking, video marketing has emerged as a dominant force for businesses to effectively communicate their messages and captivate their target audience. The rise of platforms like YouTube, Instagram, and TikTok...

In today's hyper-connected and competitive business landscape, building strong relationships is a fundamental component of achieving long-term success. Whether it's with customers, employees, partners, or stakeholders, fostering genuine connections based on trust,...

Content marketing has emerged as a powerful tool for businesses to attract, engage, and retain their target audience. But with the proliferation of content online, it's becoming increasingly challenging to cut through the noise and grab the attention of your audience....

In today's fast-paced and competitive business landscape, establishing a strong brand presence and gaining exposure is vital for success. Public Relations (PR) plays a crucial role in helping businesses optimize their exposure and reach their target audience...

As businesses continue to compete in the ever-evolving digital landscape, the need for effective marketing strategies becomes increasingly important. One trend that has gained significant traction in recent years is video marketing. Video marketing involves the...

Whether you’ve heard about Artificial Intelligence or not, this is a hot topic in the digital marketing space and for good reason. This technology has the power to take everything we know about digital marketing to the next level, and you do not want to miss out on...

Omnichannel marketing researches, monitors, and optimizes the entire client journey with your brand. It encompasses the various touchpoints clients encounter from your business, how they interact with them, and how they experience your brand. For example, suppose you...

Artificial intelligence (AI) is transforming the digital marketing landscape by providing marketers with powerful tools to optimize their efforts. There is lots of discussion however, that AI will eventually replace digital marketers and the human work in this field....

Every year on December 31, I put “pen to paper” and reflect on the year that has passed, and together with Dave, we set new goals for the year ahead. The goal-setting is actually a constant practice we do at SocialEyes, however, it doesn’t feel official until I...

The digital marketing landscape changes quickly. It’s crucial that marketers stay ahead of the curve and implement changes to their marketing plans before it’s too late. That’s why we’re sharing some of our top predictions and insights for 2023 so you can start...

The digital marketing landscape experienced several changes in 2022. From old platforms evolving and new consumer behaviours to a refocus on the importance of paid ads, there were many lessons learned for business owners to carry forward into 2023. Here, we’ll go over...

Regardless of the industry or the type of business you run, we are all after leads. Leads- which can also be considered potential clients- drive your business forward and allow you to keep growing. However, garnering new leads isn’t always straightforward, especially...

There are four more months in 2022 to hit your sales and marketing goals. Now is not the time to take your foot off the pedal, it’s time to double down on your goals and the steps to achieving them. Not only are you thinking about the quarterly goals you want to hit,...

With a new season comes new trends in digital marketing. Fall is when parents think about back to school and Thanksgiving get-togethers, businesses think about their quarter-four goals, and brands start preparing for the holiday shopping season. Whether you’re a firm...

Having a budget for marketing, and specifically, digital ads is incredibly important in today’s market. Digital ads expand your reach, bring in new clients, help establish authority, and so much more. However, when a business is looking to cut costs, the first place...

Most businesses have a slower period of the year when fewer new clients are entering their databases and fewer sales are being made. If you’re in real estate, the spring and summer months may be busier with open houses and new clients wanting to buy or sell. The...

Your business or firm may have a website and social media pages, but another aspect of digital marketing you don’t want to skip out on is email marketing. This lucrative tactic can skyrocket your client retention rate, garner new clients, and ensure no opportunity to...

A big part of what makes digital marketing so crucial to growing your firm or business is running engaging, enticing, and effective social media ads. It’s not enough to simply post to your Instagram feed or do the occasional Facebook Live. If you really want to...

Social media platforms are constantly evolving and without dedicated attention paid to these changes, your marketing strategy could fall behind and become outdated. Luckily, our team at SocialEyes Communications is dedicated to staying on top of these updates and...

The social media landscape is constantly shifting with each platform seemingly adding new features monthly. As a realtor, attorney, and/or business owner, how can you keep up? Don’t worry, we’ve got you covered! Keep reading to learn all about Facebook’s newest...

Do you create graphics and captions to post on your business’s Instagram account? Instagram views anyone who posts content to the platform as a Content Creator. And they recently announced an exciting new perk for creators. In this blog post, learn what Subscriptions...

You might think that TikTok is just for teens, hip grandparents and celebrities. However, this new and exciting social platform is proving to be extremely beneficial to professionals and entrepreneurs. Keep reading to learn about the TikTok fundamentals and how to use...

It seems like every month, Instagram rolls out new features that make marketing your business easier and more efficient. However, staying apprised of these changes can be time-consuming which is why we take care of that for you! Here, we’ll explain Instagram’s newest...

2022 could be a big year for your business’s online presence. However, like most business owners and service providers, you’re torn. The more time you spend on digital marketing means less time for your clients and customers. Luckily, there’s a better way. You could...

2021: Agility and Growth   Every year, on December 31, I reflect on the year that has passed and set goals for the year ahead.  2020 was a year of reflection, change and transformation (last year’s reflection can be found here). It injected new meaning into our...

Instagram is one of the best social platforms for realtors to use to advance their businesses, find new clients, and grow their networks. Its many visual features are perfect for showcasing listings, from posts to Stories to IGTV to Reels. Specifically, Reels are an...

With 2021 coming to a close, marketers and business owners everywhere are getting ready to start 2022 with a bang. Will the same trends we saw emerge in 2021 be effective next year? Where should you focus your marketing budget next year? To help you answer these...

Realtors everywhere are wondering how to continue business as usual when the climate is anything but normal. How can people buy houses if they’re in isolation? How can I best serve my clients right now? These are great questions that can be answered with technology....

As a lawyer, you spent years in higher education learning to be the best attorney you could be. But all those years of schooling likely didn’t teach you how to market your firm or your services. We specialize in creating and expanding the digital presence of lawyers,...

The holiday season is the perfect time of year to spread both festive cheer and brand awareness. It’s a time for giving back, showing gratitude, and nurturing your client relationships. Holiday marketing campaigns are starting to take off, and whether you’re a...

There is one final quarter left in 2021 and it’s an important one. This is your last opportunity to hit your goals for the year and end 2021 on a high note. Digital marketing is extremely important for hitting your goals and having a plan for your marketing budget is...

Social media is constantly evolving with new features and tools that make marketing your business more effective and efficient. We are committed to staying apprised of all social platform updates to ensure our clients get the most ROI from the time spent on them....

Two factors that determine the success and growth of your business are sales and marketing. While these two departments have some overlap, they are different. As a digital marketing company, we see time and time again the confusion around this topic, so keep reading...

Thanks to the global pandemic, lawyers who never operated online before were forced to pivot to accommodate social distancing restrictions. We saw firms that once relied on billboards, ranking directories and bus stops start to utilize the power of digital marketing...

Apple has slowly begun to roll out its new iOS 14 update on their devices, and it is being met with apprehension from marketers and business owners. While this update is exciting for consumers, it is placing a disadvantage on Facebook advertisers. Here, we’ll break...

It seems like there’s a new platform on the marketing landscape every day, making it hard to know which ones are worth your time and marketing dollars. One of the newest and most intriguing social platforms is Clubhouse, where users can listen to or participate in...

Written  by: Tracey Nolan, Digital Marketing Specialist and Account Manager Picture it, Chicago in the early 1960s. Ramsey Lewis is playing “The In Crowd” at the Bohemian Caverns, Mies van der Rohe has arrived from Europe and is bringing his modernist skyscrapers to...

Every year on December 31, I reflect on the year that has passed – what has been accomplished? What can we strive towards? What goals can we set for the year ahead? Last year, on this day, it was the end of a decade. 2019 was quite the year and there was a lot of...

Summer is coming to a close and businesses are beginning to test the waters as they re-open their doors. For many, being closed or partially closed for the past several months has tested their planning, strategy, and resiliency. It has been a challenging time for all,...

As you have probably seen all over social media and the news this last week, protests are being held and calls to action have been shared to end the systematic racism and police brutality black people face. This isn’t a new movement; black lives have been battling...

There are so many important metrics to track when marketing your business online. Each social platform has its own metrics with some that are more important than others. When it comes to Facebook, how much does your page follower count matter? Should you be worried if...

Law firms are among the fortunate businesses that can still thrive during this crisis. Not only can you connect with your clients online and through technology, but your services are still in demand. Now is not the time to retreat out of fear or anxiety. This is the...

Businesses that offer financial services are being faced with a huge opportunity right now. People everywhere are evaluating their finances and wondering how they’re going to make it through this crisis. Your business can provide immense relief, support, and...

Realtors everywhere are wondering how to continue business as usual when the climate is anything but normal. How can people buy houses if they’re in isolation? How can I best serve my clients right now? These are great questions that can be answered with technology....

Businesses everywhere have been impacted by the coronavirus and many owners are anxious about taking next steps. If you’re in this situation, you’re not alone. And, there are plenty of things you can do to stay busy and keep moving your business forward. ...

This article first appeared in The Lawyer's Daily. (January 28, 2020, 11:24 AM EST) -- Legal marketing has gone through a major shift and notable evolution over the years. There was once a time where the law society prevented lawyers and firms from marketing...

It's December 31, 2019. Today's date marks the last day of the year, but also the last day of the decade. Every year on December 31, I sit down and think about what I have accomplished over the past year, but also what I wish for and what goals I wish to achieve for...

The holiday season is lucrative for almost every type of business. Consumers are shopping till they drop, and manufacturers are doubling their inventories to prepare for it. The social media marketing you’ve done all year has led you to this season. But, what now? How...

Remember when traditional marketing was the only way to promote your business? Business owners would buy newspaper ads, billboards, bus stop ads, and drop flyers at every doorstep. Snail-mail promotional flyers were considered high-tech. While some might sigh, longing...

Three months ago, Instagram rolled out a pilot project in Canada to hide the number of likes on all posts. For mental health advocates, this was a huge win. When you don’t know how many likes your peers’ posts are getting, there’s less to compete with. But, what about...

Social media has changed the game for businesses everywhere. Suddenly, business owners can connect with thousands of potential customers without even opening their doors. Facebook, Instagram, and YouTube have created space for brands and consumers to socialize and...

Digital marketing is an ever-changing landscape that can be tough to navigate without the right resources. However, thanks to an ever-growing market there are plenty of companies that work to help businesses create engaging, interesting content. We’ve gone through...

It’s the buzzword of the year: authenticity. Something millennial businesses have in spades and older generations can’t seem to find the formula for. Consumers today would rather shop from businesses they trust, can relate to, or share the same values as. For...

Video content has become an integral part of successful digital marketing, especially on social media. Once considered a side-strategy in diverse marketing plans, brands are now devoting entire marketing teams to develop their video content. What changed? You could...

When Instagram was created, the coolest features were the filters and frames. You could post “instant” memories to your feed for your friends to see. Today, the platform is increasingly used for business and influence. Hence, the hidden likes test and development of...

WhenInstagram started, it was meant to be a creative, community-based social platform. It was a way to share your images, micro-blog in the captions, and find your tribe with hashtags. In the last couple of years, we’ve seen the dark side of Instagram emerge....

It has never been so easy to create and post amazing content. You don’t have to be a graphic designer or a social media manager. Run your social media account like a professional with a few simple but effective apps. Here are three we found recently that we absolutely...

In-Person Networking- It’s Still as Important as Ever Social media platforms like Facebook, LinkedIn, and Instagram make it easy to connect to customers and clients. You create posts that show what your brand is about. Followers relate to or believe in your brand and...

Would you like to increase your landing page’s conversion rate by 80 percent? Simply add a video. It’s that easy. Video has taken the marketing world by storm in the last couple of years. 2018 showed us that video marketing isn’t just an element of a larger marketing...

Influencer Marketing – lots of people are talking about this social media/marketing trend and concept! Is it beneficial? Can it drive results? Will it replace content marketing? Will it replace social media marketing in its entirety? Absolutely not. The truth of the...

When it comes to running your business, decisions are carefully planned and executed (or at least they should be) to make sure goals are achieved. Research and experience show that developing a streamlined strategy for social media advertising consistently proves to...

Tailoring your digital marketing strategy in 2019 for growth comes down to using the latest techniques to expand your reach and keeping your current client base happy. Here are five foolproof ways you can use digital marketing to grow your business this year. New...

Social media is always evolving. Last year’s viral trends are old news in this year’s digital world. With 2019 ahead of us, now is the time to get familiar with the social media trends that are destined to elevate your business to new heights. Here’s what to expect in...

We spend so much of our time busy with work providing for our families, that sometimes we forget why we are working so hard in the first place. Nurturing the relationships we have with our family members (immediate, extended, or even friends who are like family) can...

A lot has changed over the last year when it comes to social media and online marketing. While some trends were short lived fads, others took the online global community by storm and are still going strong into the New Year. Keeping up with these changes is key to...

Work-Life Balance: lately an over-used phrase that is used to explain that human beings require a stability or an equilibrium between work and their personal life. In the media, work-life balance has been portrayed as an impossible notion – workers need to be forever...