With the rise of technology and, of course, the internet, search engines, social media and other online resources have become the primary tools of information gathering. The main point is, many consumers are turning to the internet to find the solutions to their problems and that number will only continue to climb.
Now, you might be saying to yourself, “I already have a website and various social media accounts!” But, is this enough? In today’s ever-changing market the answer a resounding, “No”
Today’s consumer is more likely to do their research, compare services and shop around. Simply having a web presence isn’t enough to entice this generation of shoppers. To show consumers why they should trust your product, you need a way to demonstrate your expertise. Investing and developing industry thought leaders is one of the best ways to achieve this.
How Industry Thought Leaders Can Benefit Your Business
Thought leaders are people who are known for their expertise. They are usually celebrated for their innovative ideas and their informed opinions. These are the people you turn to when you need a wealth of information on a certain subject. Thought leaders are trusted resources.
Their most valuable assets are their expertise and their reputation as top industry professionals who have successfully mastered their niche. Here are a few ways that connecting with thought leaders can help you benefit from these assets too:
- Positioning Your Brand/Company as an Expert
Featuring articles and research “reports” written by industry leaders can help you build a reputation as an expert too. By creating a strong association between yourself and a thought leader, you can capitalize on the clout they generate.
- Offering Value Gives You More Visibility
Longform, detail-rich content is destined for success on search engine ranking systems. Posting this type of content on your website will allow your entire business to be exposed to more people. If your content is high in quality, people will share it with their social media followers, driving even more traffic to your website. Also, remember to leverage this content on social media and tag the thought leader who created it to expose your company to their followers as well.
- Helping You Connect With Top Tier Workers in Your Industry
When you hire workers who are at the top of their game or on their way to the top, your business will grow with them. A connection to a recognizable name in your field, can help you draw in this kind of top tier professional. As these workers gain notoriety for their work, your brand and company can strengthen its reputation as a go-to resource in your niche.
If you tend to stay up-to-date on the latest happenings in your industry, you probably already know of a few thought leaders that have caught your eye. You can choose to reach out to them and pitch the idea of creating some content for your company or you could invest the time into developing your own talent into thought leaders. In either case, we invite to reach out us via our contact page when you are ready to take the next step in expanding your brand!