2022 could be a big year for your business’s online presence. However, like most business owners and service providers, you’re torn. The more time you spend on digital marketing means less time for your clients and customers.
Luckily, there’s a better way.
You could hire a professional digital marketing agency like Social Eyes Communications to handle your online marketing strategy. Here’s why now is the best time to work with us.
Digital Marketing is Complex
The intricate world of digital marketing is complex and ever-changing. Each month there is a new feature or update to get familiar with. While you could stick to the basics, that won’t help you build your online presence or brand awareness. You need to understand the nuances of each platform and the strategies that will be most effective for you.
Our team of digital marketing experts is dedicated to staying apprised of all strategies so you don’t have to.
IOS Updates Matter
The most recent update to the iOS operating system is generation 15, but do you know what that means for your digital marketing plan? When Apple rolls out a new iOS update, it can change who your ads are targeted to, your ideal users’ privacy settings, and how they get notifications for your posts.
IOS 15, for example, has a new feature called Focus which lets users filter their notifications based on what they want to see.
One of the biggest changes will affect your email marketing strategy. Through the new Mail Privacy Protection feature, senders can no longer see if users have opened their emails.
An exceptional digital marketing agency is always on top of any iOS or Android updates and how they impact your business’s marketing strategy.
Keeping Up with Platform Changes
We posted an article on some of the changes coming to different social media platforms, but more are still being rolled out. That article discussed Instagram getting rid of swipe-ups, Facebook introducing Reels, and Twitter improving its video quality.
There’s a lot to know when it comes to social media platforms, their best practices, and how to maximize your ROI on them. A great agency specializes in getting you the most bang for your buck.
You Need a Killer Ad Strategy
Does your ad strategy consist of throwing money at Facebook and seeing what happens? You could be wasting hundreds and thousands of dollars on ads if you don’t know what you’re doing.
When you work with a digital marketing agency, you can rest assured that every dollar you invest will be used effectively and successfully toward your goals. Here at SocialEyes Communications, we regularly create customized and goal-oriented ad strategies for our clients, and we have the results to prove it.
Interested in Hiring a Top Tier Digital Marketing Agency?
SocialEyes Communications works with businesses and service providers to create a booming online presence that draws in more clients and customers. If you’re ready to learn more about working with us, contact us today: 1-888-762-1285 or info@socialeyescommunications.com.
Every year, on December 31, I reflect on the year that has passed and set goals for the year ahead. 2020 was a year of reflection, change and transformation (last year’s reflection can be found here). It injected new meaning into our business, our value and our industry as a whole. It set us on the path for 2021: the year we got to apply what we learned from 2020.
As I reflect on the year, there are some very crucial lessons we learned:
Agility Things were not consistent in 2021.
Between 2nd, 3rd and 4th waves of Covid, schools opening, closing down, re-opening, vaccine mandates introduced, working from home, going back to office a few days a week, back at home, etc., we learned a new skill set: staying agile. It became more important than ever to be able to roll with the punches and adapt to adverse circumstances with understanding, patience and persistence.
Company Culture The key to a successful business, is the team they grow and nurture. Remote work has challenges both when it comes to creating a strong and loyal team, but more so, when it comes to collaboration and company culture.
Company culture matters – making sure our team feels aligned, comfortable, passionate, and driven became even more important at a distant.
This year we had virtual show and tells, reel contests and two in-person events: our summer holiday picnic, and our holiday dinner.
Our Value We have come to truly know our value – we know our competitive edge, we know what we bring to the table, we know our differentiator. We are a boutique service – we are performance and results oriented and we offer a level of service focused on quality.
These 3 lessons remained dominant in every accomplishment achieved in 2021; and for the sake of reflecting on those accomplishments, here goes:
Our Team Over the last 12 months, we have grown our team to 13 full time employees and have been able to recruit fantastic talent. The pandemic allowed us to broaden the geographical barriers of hiring locally– this was a very advantageous as we are now able to recruit talent outside of Toronto. We have brought onboard team members in New Brunswick, Gravenhurst, Milton, Hamilton and Windsor.
Our team is our greatest asset. Not only are they talented and invested in their own growth and ability, they truly go to the wall for our clients and have developed fantastic client relationships that we value whole-heartedly.
US Clients In 2021, SocialEyes penetrated markets south of the border.
We are proud to say that we are now bringing our skill set in to the USA and working with various clients in professional services (realtors, law firms and brokerages) in the following states: Chicago, New Jersey, Illinois, New York, Wisconsin, Maryland and Colorado.
SEC In-Person Gatherings This one feels like a huge achievement! We got to meet (most) of our team in person twice this year for social events! Some of our team members have never met in person because we have been operating virtually since March 2020.
We had our summer picnic and our holiday dinner in person – and it was so nice to be together, laugh, joke and see each other (not over a screen!).
Below is a list of other articles contributed to various publications including a few new publications: New York Weekly, YFS Magazine, Attorney at Law Magazine and Day Law Library:
Team Charity Initiative Every year around the holidays, we like to support a charity. In 2019, we threw our first charity gala in support of Sick Kids Hospital. In 2020, we launched Eli’s (Market) Place, an online holiday shopping platform to shop for a cause for the holiday season, donating proceeds to Eli’s Place.
This year, our team launched the SEC Holiday Toy Drive -every team member went on a little shopping spree to find toys to donate to their local toy drives – and we were able to donate toys and spread some joy in Toronto, Etobicoke, Thornhill, Richmond Hill, New Brunswick, Milton, Windsor, Mississauga and Gravenhurst.
2021 was a precedent-setting year. It was a year of goal-setting, growth and implementation. It was a year of learning to be patient and understanding, while focusing on what’s ahead.
