Realtors everywhere are wondering how to continue business as usual when the climate is anything but normal. How can people buy houses if they’re in isolation? How can I best serve my clients right now? These are great questions that can be answered with technology. Specifically, through leveraging social media.
Social media has long been aiding in realtors’ marketing plans. Right now, more homebuyers/sellers are spending time on social media and the internet in general. This is the best place to communicate, connect, and engage with your clients.
Let’s start with one of the main tasks of being a realtor: showing your clients new listings through open houses and tours.
You can still provide these services through technology. Consider filming a tour of the listing and then posting it to your Instagram feed. It’s best to film it as a story so it can be watched later. File the story in a highlights reel for current listings. Your clients can see every aspect of the home from the safety of their current dwelling.
If your client is trying to sell their home, guide them on filming a tour. Take their video and edit it. Then, send it to your network of realtors. Collaboration with other agents has never been so important. Make sure you’re connected to other realtors on social media so you can see their new listings quickly and send their videos to your clients.
It’s also important for realtors to connect with fellow agents and both current and potential customers on a personal level through their social media channels. The good news is, there are various ways you can do this. Toronto realtor Adam Weiner + Associates for example utilizes Twitter and Instagram to share “meet the team” infographics that allow all followers to get to know different team members’ interests, specialties, and more.
Should you still focus on database building right now?
Absolutely! Email was important before Covid-19 and it’s still important now. People are spending more time on their laptops and computers, many working from home, so they have more access to their email than usual. Take advantage of this by creating email campaigns that cater to your clients’ needs. One campaign could be for buyers and another for sellers. Give them tips that pertain to their goals in the current climate.
Remember, not addressing the current climate can make you seem tone-deaf and insensitive. Don’t avoid talking about the situation, be authentic and real about it.
How can you continue building your reputation?
Again, through social media marketing. Your profiles are still great places to build authority and credibility in the industry. Plus, now is the perfect time to get authentic with your audience. Show your community that you’re also being affected and that we’re all in this together. You could do this by filming a live video on Instagram or Facebook. Share how you’ve been coping with the situation and any tips you can give others.
If you can come through with effective tips and real solutions to their problems, your reputation will grow. Consider all the different ways you can be of service to your clients right now.
Can you really sell houses online?
Totally. The reasons people want to sell their homes or buy new ones haven’t changed. The process of doing the selling and buying has. Being adaptable and proactive as a realtor is key in a time like this. Use technology and social media to your advantage and support your network of realtors. If you need some guidance when it comes to social media marketing during this pandemic, we can help. Contact us today to get started!
As a lawyer, you spent years in higher education learning to be the best attorney you could be. But all those years of schooling likely didn’t teach you how to market your firm or your services.
We specialize in creating and expanding the digital presence of lawyers, firms, and other professional service providers. From our many years of experience and expertise, these are the best practices for digital marketing for lawyers.
Set Goals
Everything about digital marketing is measurable. This means that you can set very specific goals and know exactly what is working and what isn’t. So, before you start creating content, set some goals.
Do you want to find new clients?
Do you want to improve your firm’s credibility in the field?
Do you want to shift niches into a different area of law?
What is your reason for wanting to market online? Once you can nail that down, you can create an effective path to get you there.
Plan Your Content
The most common platform for lawyers to promote themselves on is LinkedIn, followed by Twitter, Facebook, and Instagram. If you are new to social media, choose one platform to master before adding in others.
Consider who your target audience is online. If you are a family lawyer, you will likely be targeting parents and couples.
Think about when parents typically spend time online and post your content at those times. Create a mix of image and text posts as well as short-form video content to grow your online presence.
Measure Your Progress
Once you have a plan in place, track the metrics that matter most to your goal.
For example, if you want to generate leads to your law firm’s website, it’s important to track the click-thru-rate from your social media profile to your site.
If you want to boost your industry reputation, content marketing is key. Measure how often other professionals are interacting with your content and sharing it with their followers.
When you start to see the traction of your strategies take off, you know that what you’re doing is working. If you aren’t getting closer to your goal, it may be time to switch up your strategy or hire a professional.
Add Value
The most important aspect of digital marketing is the value you add to your followers’ lives. The people who see your Facebook ads, Instagram Stories, or LinkedIn posts could one day be your clients.
Some examples of ways you can add value are by sharing non-specific advice, tips for working with an attorney, and your ideas for handling a messy divorce.
The more value you provide them through your online content, the more they learn to trust you and remember your brand.
Interested in Getting Help with Your Online Marketing
SocialEyes Communications is here to take your firm’s online presence to the next level and help you grow your business. Reach out to us today to learn how we can help.
The holiday season is the perfect time of year to spread both festive cheer and brand awareness. It’s a time for giving back, showing gratitude, and nurturing your client relationships. Holiday marketing campaigns are starting to take off, and whether you’re a realtor, lawyer, or another professional service provider, you don’t want to miss out on the fun.
If you need some peppermint-fresh ideas for holiday marketing campaigns, keep reading.
Get Philanthropic
Is there a cause you and your team deeply care about? People are excited to give and donate this time of year, so fundraising or promoting a charity can easily be tied into your marketing campaign.
Consider fundraising with your team for the charity of your choice. Share your progress on social media through posts, stories, and Reels. For each fundraising milestone, share a post of team members doing a festive activity like snow angels or dressing up like Santa.
Getting philanthropic through your marketing campaign is not only fun for your team, but it shows potential clients your business’s caring personality which helps them build trust.
Collaborate with Small Businesses
Professional service providers and small retail businesses can lean on each other through their holiday campaigns. By promoting small businesses in your community, you build relationships with those business owners and their supporters.
Consider planning a “12 Days of Small Business Support” campaign. On each day, share a business you love, what they sell, and why your followers should shop with them. Coordinate with each business owner to promote you on their page too. They could post a simple photo of you visiting their store, thanking you for the business, and letting people know how to contact you if they need your services.
Make the Most of Short-Form Videos
Instagram and other platforms have expanded their short-form video features allowing you to share more with your audience and for potential clients to learn more about you.
Make the most of these features by recording and sharing holiday-themed videos. You could use one of the many festive filters available on each platform or create a branded one of your own.
Another idea is to record a 10-second clip of each team member saying what they’re most looking forward to this holiday season. String the clips together in one video and post it as an Instagram Reel.
Make sure you’re sharing user-generated content on your profiles as well. If a user commends you for your philanthropic fundraising in their Stories, share their Story to your profile and spread the love.
Share the Love
Are you able to offer a discount on any of your services this time of year? Can you host a contest for your social media followers to win a gift basket of goodies from your favourite local businesses? These are two ideas to share the love this season through your social media marketing campaigns.
Social media is all about connecting with people and building relationships with them. Why? Because each unique user could become your next client.
Need Help with Your Holiday Marketing Campaign?
If you have a lot on your plate this holiday season, allow the SocialEyes Communications team to handle your holiday campaigns. Contact us today to learn more.
