There are four more months in 2022 to hit your sales and marketing goals. Now is not the time to take your foot off the pedal, it’s time to double down on your goals and the steps to achieving them. Not only are you thinking about the quarterly goals you want to hit, but also the goals you set for the year.
Here, we’re detailing the best ways to prepare for the last quarter of 2022 so you can end this year with a bang.
Get Clear on Your Goals
This is the last push of the year for you and your team. Being aligned with your company’s vision is key for everyone on the team to give their best.
Spend some time evaluating the goals you set for 2022 and what is left to accomplish in quarter four. Are your goals still attainable? Does your team have the manpower, time, and resources to accomplish them? Do you need to increase your goals due to having achieved so much this year already?
Get crystal clear on the goals for these next four months and make sure your team is on the same page.
Connect with Big Clients First
According to Sales Gravy, you should spend more time this quarter on the 20 per cent of clients that create the most business for you. Perhaps they pay for your highest tier package, account for the most billable hours in your firm, or have the most valuable connections you want to tap into.
Focus on how you can sell to them, nurture your relationship with them, and garner referrals from them. Sales Gravy also recommends coming back to leads that you had earlier in the year that didn’t quite happen. Go back to the leads that told you to contact them later in the year or to leads that didn’t have the funds back then.
Plan Your Remaining Marketing Budget
How much is left in your marketing budget for the year? If you work with a digital marketing agency (which we suggest you do!), discuss how you can make the most of the remaining budget. Decide where that money could be best spent to get the most ROI from it.
Working with marketing professionals is important here because that remaining money in your budget could lead to massive increases in website traffic, hits, and sales if delegated effectively.
Focus on the Prize
What if you’ve fallen behind on all of your quarterly goals this year? Maybe your business faced unforeseen circumstances that made staying open a challenge. Now is not the time to throw in the towel.
Quarter four is your time to focus on the prize, on ending the year with some type of goal achieved, even if it’s not what you originally planned. There are still four more months to turn things around, double down on your efforts, and make this year a success.
Interested in Optimizing Your Marketing Plan in Quarter Four?
Let us take care of your quarter four marketing plan while you focus on your business. Reach out to us today to get started.
With a new season comes new trends in digital marketing. Fall is when parents think about back to school and Thanksgiving get-togethers, businesses think about their quarter-four goals, and brands start preparing for the holiday shopping season.
Whether you’re a firm owner, realtor, or another type of professional service provider, you don’t want to miss out on these five digital marketing trends for fall.
Plan Campaigns Around Fall Themes
Holidays and events are great for pairing with your upcoming campaigns and promotions. Maybe you’re rolling out a new service offering, providing a veteran’s discount around Remembrance Day, or planning on promoting your highest tier offering. Here are some important events to keep on your radar:
Back to School
Thanksgiving
Remembrance Day
Halloween
Check out this blog on holiday campaign ideas for professional service providers!
Update Your Social Media Pages
Celebrate the change in seasons with your followers. Update your social media graphics, profile pictures, banner images, and logo with a fall theme. You could change your colours to include browns, oranges, yellows, and burgundy. Consider adding a frame around your profile pictures that depict fall imagery.
Updating the creative features of your brand’s social media pages isn’t just for fun. Doing so helps you stand out from your competitors, promote seasonal campaigns, and connect with your followers on an emotional level.
Tease Holiday Shopping
The months leading up to the winter holidays are lucrative for many businesses, especially if you sell a good or service that people want to gift to others. 27 per cent of consumers start holiday shopping at the end of September. Your fall marketing plan could start with teasing the deals consumers might get in the coming weeks and months, followed by full-on promotions of your holiday deals.
Launch a New Referral Program
Since consumers are starting to shop for the holidays in the fall, now is the perfect time to launch a new referral program. You want to incentivize customers to shop with you, and to influence their friends and family to shop with you too.
Perhaps any existing client who brings you a new client can get 10 per cent off your next service, for example. There are lots of rewards you can give in return for customers bringing you more customers.
Assess Your Marketing Goals
The last digital marketing trend for fall may be the most important: evaluating your marketing goals. If you set goals for the last quarter of the year, start the season by assessing how attainable they are. Do you want to double your goal? Do you have a leftover marketing budget to spend this season?
Decide what your final goals for the year will be and create a marketing strategy that will help you achieve them.
Need Help Creating and Executing a Great Marketing Plan?
We can help! Our team of expert digital marketers will create a custom marketing plan for your business and execute it to completion. Contact us today to learn more.
