SEO & AEO Services
Search engine optimization (SEO) is how your business shows up when people search for the services you offer. AEO (Answer Engine Optimization) ensures you show up in AI-generated answers on ChatGPT, Google AI Overviews, and Gemini. Together, they position you as the trusted authority clients want to hire.
SEO: Traditional Google Search Ranking
On-Page SEO: Optimize keywords, headings, titles, meta descriptions, internal linking, and content structure to match what your ideal clients are searching for.
Technical SEO: Strengthen your foundation: site speed, mobile usability, HTTPS security, Core Web Vitals, structured data, crawlability, and indexing health.
Off-Page SEO & Link Building: Build authority through ethical backlinks from industry publications, professional associations, and reputable sources. No spam tactics.
YMYL: Why Professional Services Have Stricter Ranking Criteria
YMYL (Your Money Your Life) searches are where the quality of results can significantly impact someone’s financial wellbeing, health, safety, or major life decisions. Professional services like legal, financial, and medical fall squarely into YMYL. This means:
Google applies stricter ranking standards
Your credentials and authority matter more
Website quality and trust signals are critical
Experience, expertise, authoritativeness, and trustworthiness (E-E-A-T) directly impact rankings
A strong SEO and AEO strategy improves your search presence by making your website easier to understand, demonstrating your expertise and credentials, and building the authority signals that both traditional search engines and AI systems use to rank professional services. The result is more qualified leads, a stronger pipeline, and multiple channels that keep working.
E-E-A-T: The Four Pillars Google Uses to Evaluate Professional Services
Experience
Do you have hands-on, real-world experience doing what you claim? Case studies, client results, and demonstrated work matter.
Expertise
Are you qualified? Do you have credentials, certifications, degrees, or specialized training? Can you demonstrate deep knowledge?
Authoritativeness
Are you recognized as an authority? Do other experts cite you? Are you quoted in media? Do reputable sources link to you?
Trustworthiness
Can people trust you? Do you have positive reviews? Are you transparent? Do you have clear contact info and privacy policies?
Our SEO strategy specifically strengthens all four E-E-A-T signals.
Learn How We Can Strengthen Your Authority Signals. Get In Touch Today!
AEO: Answer Engine Optimization for AI Search
AI search is reshaping how people find information. ChatGPT Search, Google AI Overviews, Bing Copilot, and Gemini pull answers from web sources and cite them. Our AEO approach optimizes for these systems:
Clear, well-structured content that answers real questions
Strong E-E-A-T signals that AI systems recognize as authoritative
High-quality backlinks from reputable sources
Consistent business information across the web
Schema markup that helps AI understand your expertise
Content optimized for natural-language queries
The businesses showing up in AI Overviews and ChatGPT answers are consistently the ones with the strongest technical foundations, clearest content, most authoritative backlinks, and best E-E-A-T signals.
Our Four-Phase SEO & AEO Process
Phase 1: Comprehensive Audit
Discovery of your current position:
- Website structure, indexing, and baseline SEO performance
- Full technical audit – speed, mobile, Core Web Vitals
- Competitor analysis and keyword opportunities
- E-E-A-T assessment – what credibility signals are you missing?
Phase 2: Strategy & Roadmap
- Prioritize fixes by ranking impact and business value
- Build keyword and content strategy
- Create E-E-A-T strengthening plan
- Develop execution roadmap with milestones
Phase 3: Execution
- Technical fixes – resolve crawl errors, speed issues, mobile problems
- On-page optimization – titles, descriptions, content
- E-E-A-T strengthening – credentials, author bios, testimonials
- Content creation for high-intent searches
- Link building through ethical, relationship-based outreach
- Conversion optimization
Phase 4: Monitoring & Optimization
- Weekly rank tracking
- Monthly traffic and conversion analysis
- Quarterly strategy reviews
- Algorithm update monitoring
- Ongoing content updates
Monthly Reporting
You’ll see exactly what’s happening:
Keyword rankings - where you rank for target searches
Organic traffic - sessions coming from search
Conversions - actual calls, form submissions, consultations
Cost per lead - effective cost of each qualified lead
Work completed this month
This is all made available through a SEO Dashboard, which you have access to at all times.
Frequently Asked Questions
Common SEO Questions
Q: How long does SEO take to work?
Technical improvements can show movement within weeks. Meaningful growth in rankings and leads typically builds over 3-6 months. In competitive markets, expect 6-12 months. This is normal and expected. Length of time to rank is also dependent on our service packages, those who opt into larger packs see results sooner. Unlike Google Ads where you pay for immediate results, SEO is an investment in long-term growth. Once you rank, those leads keep coming without ongoing ad spend.
Q: Why does SEO take longer than Google Ads?
Google Ads puts you at the top immediately because you’re paying for each click. SEO requires building authority signals, earning backlinks, and proving to Google that you deserve to rank. This takes time, but once you’re ranking, your lead cost is effectively zero.
Q: What if we're already running Google Ads?
Great! Use both. Google Ads generates immediate leads while SEO builds long-term visibility. Most successful firms use both strategies together. Google Ads funds fast growth while SEO builds the foundation for sustainable growth.
Q: Do you guarantee rankings?
No ethical agency can. Google changes its algorithm constantly. What we guarantee is a best-practice SEO process, transparent reporting, measurable progress toward your goals, and optimization that improves your competitive position.
Q: How do we measure SEO success?
Beyond rankings, we track actual business metrics: calls, form submissions, consultation bookings, revenue from organic search. Ranking #1 doesn’t matter if it doesn’t convert into clients. That’s why conversion tracking is critical. We set up proper analytics so you can see the actual ROI of SEO.
Q: What makes you different?
We focus on qualified leads and business results, not vanity metrics. We understand the nuances of SEO for professional services. We deliver transparent reporting tied to your actual business goals, not just rankings. We’re partners in your growth, not just vendors.
Q: How often does SEO strategy change?
Google updates its algorithm constantly. We monitor these changes and adjust your strategy accordingly. We also review your strategy quarterly with you to make sure we’re still aligned on goals and making progress. SEO is dynamic, not static.
Common AEO Questions
Q: Is AEO different from SEO?
They’re related but distinct. SEO optimizes for Google’s search rankings. AEO optimizes for AI systems’ answer generation. Some tactics overlap (E-E-A-T, content quality, authority building), but the end result is different. With SEO, you rank in Google’s search results. With AEO, you get cited as a source in AI-generated answers.
Q: Should we do AEO or SEO?
Both. They complement each other. A strong SEO foundation makes AEO easier — all the E-E-A-T signals that help you rank in Google also help you get cited by AI.
Q: How do we measure AEO success?
We track citations in ChatGPT Search and Google AI Overviews. We monitor traffic and conversions coming from AI-generated answer pages.
Q: How long does AEO take?
It depends on your starting point. If you already have strong SEO and good E-E-A-T signals, you could start seeing AI citations within weeks. If you’re starting from scratch, 3-6 months or longer depending on the service pack you choose. The foundation has to be there first.
Q: How long does AEO take?
It depends on your starting point. If you already have strong SEO and good E-E-A-T signals, you could start seeing AI citations within weeks. If you’re starting from scratch, 3-6 months or longer depending on the service pack you choose. The foundation has to be there first.
Q: Is AEO just about FAQ pages?
No, though FAQ sections are helpful. AEO is about creating comprehensive, authoritative content that answers real questions your prospects are asking. This could be guides, case studies, service pages, blog posts, research, tools — whatever format best answers the question.
Q: Will AI search replace Google search?
Not completely, but it’s growing fast. The smartest strategy is to optimize for both. Google is adding AI features to their search results. ChatGPT Search is growing. The businesses that show up in both traditional and AI search will capture the most leads.
Have more questions about how we can support your business goals through SEO and AEO? Schedule a free 30 minute consultation.