Featured News

Women of Influence

March 14, 2019

Social Media Examiner

February 18, 2020

Lexpert Magazine

August 22, 2019

Lawyer’s Daily

January 28, 2020

Publications & Presentations

Real estate marketing: The wholistic approach

As a Realtor, you’ve been told how crucial it is to market yourself and your business, but what exactly does that mean and how does one go about it? There are so many different elements to marketing, how do you know where to start? Social media? Social ads? Video marketing? SEO? Where do you start and which strategy is most effective?
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5 burning questions for the real estate market

During the last five to six weeks, Realtors across Canada have been adapting to this new “normal” and are pondering what’s to come post COVID-19. What will the market do when all of this is said and done? What will post-quarantine life look like?

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4 best practices for using social media in 2020

Whether you are investing time, money or both, it is crucial to see a return on investment on your social media in terms of reach, brand building, lead generation, and yes, sales.
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Lawyer’s Daily: Five social media tips for solo lawyers, small law firms

People are spending more time on social media than ever before. In a Harris Poll, over half of all adult respondents reported using social media more now than they did pre-pandemic.
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Lawyer’s Daily: Lead generation and list building: How to effectively target market

If done right, online lead generation and list building techniques are effective strategies for lawyers and others in professional services. The idea behind generating a lead online is to take a prospect from curious (cold) to qualified (warm) and ultimately convert contact to client.
Read More – Real Estate Magazine Online – 5 Burning Questions for the Real Estate Market

During the last five to six weeks, Realtors across Canada have been adapting to this new “normal” and are pondering what’s to come post COVID-19. What will the market do when all of this is said and done? What will post-quarantine life look like?
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Social Media Examiner – How to Get Started With Instagram Stories for Business

Curious about using Instagram Stories for business? Wondering what type of Instagram Stories content works best?In this article, you’ll discover how to get started with Instagram Stories video for your business.
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JeffBullas.Com – 5 Surprising Ways to Increase Instagram Engagement

If you are attempting to effectively increase your engagement on Instagram, then you are fighting with 75% of the rest of the businesses who are trying to do the exact same thing… Here are 5 strategies that you can implement today to begin building a stronger following and increase your Instagram engagement.
Read More – Real Estate Magazine Online – 4 Ways to Show a Home Without Being there

The reasons why people have to buy or sell is still the same now as it was before the COVID-19 virus hit but the process has changed. Perhaps a buyer bought earlier this year and now needs to sell, or a seller sold their home within the last 60 days and now needs to buy. Flattening the curve, however, means that there are no more open houses, no or limited in-person showings and definitely no sealing the deal with a handshake. Here are four creative and technologically advanced ways to showcase a home.
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Women of Influence: Meet Marly Broudie, Founder and President of SocialEyes Communications

My boldest move to date was… Leaving my secure, salaried job one month after getting married. My husband had just split ways with a business partner, our finances were in flux and our plans were precarious. But I knew in my gut that there was no better time than the present. We didn’t have kids, we lived in a small one-bedroom apartment and our bills were manageable. I knew that if I was ever going to make a move and build something big – it needed to be now. That was my boldest move. It also turned out to be my best.
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Social Media Examiner: 4 Ways to Use TikTok for Business

Wondering how to use TikTok for your business? Looking for tips to increase your TikTok success?
In this article, you’ll discover four ways your business can succeed on TikTok.
TikTok is the newest trend in social media with more than 1.5 billion downloads on the App Store and Google Play and more than 500 million active monthly users. The platform consists of 15- and 60-second user-recorded videos that allow for in-app editing and integration with the other major social players.
Read More Real Estate Magazine Online – 5 Ways to Optimize The Power of Social Media Marketing

The real estate industry at one time depended solely on old school, traditional means of marketing, including lots of cold calling, expensive flyer distribution, bus stop ads and billboards. It is safe to say that the real estate market is now online and relies profoundly on the power of social media marketing.
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JeffBullas.Com – How To Build a Business and Raise a Family as a Young Woman

How do female entrepreneurs make it? How do they succeed? And more importantly, how do they successfully build a family and a business at the same time?
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Lexpert Magazine: Social Media Changes Legal Profession

Social media and digital marketing have shifted the landscape for the legal profession—from the office to the courtroom and more importantly, when it comes to engagement with clients and prospects. In today’s technologically advanced world, we have become spoiled by instant gratification—anything and everything is within a click of a button. Research is no longer conducted from a library while the Yellow Pages have been substituted by Google. Thoughts and beliefs become corroborated or contradicted as soon as they pop up on social media platforms, and our desire for immediate answers reigns supreme in this era of impatience. The online digital-marketing movement has had a direct impact on how lawyers and law firms operate—from building relationships to retaining business.
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Lawyer’s Daily: Marketing for Lawyers and Law Firms: The Evolution

Legal marketing has gone through a major shift and notable evolution over the years. There was once a time where the law society prevented lawyers and firms from marketing themselves and in some cases even forbade many forms of marketing and soliciting business via means of advertising strategy. Lawyers were not allowed to advertise on TV, billboards, buses, via Yellow Pages, radio, etc.
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Lawyer’s Daily: Marketing for Lawyers and Law Firms: Analytics are Gold

In the part one of this series, “Marketing for lawyers and law firms: The evolution,” we discussed the evolution of legal marketing. Historically, lawyers and law firms were prevented from advertising or marketing themselves due to protection of the legal industry and power of advertising persuasion. Today, marketing strategy is mainstream and the use of digital marketing and social media is the norm. As lawyers and firms adapt and innovate, a few common themes and questions keep surfacing. “How do we track return on investment?” “How are we doing?” “Is our strategy working?”
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Canadian Small Business Women: 2 Babies and a Business

How do women entrepreneurs make it? How do they succeed? And more importantly, how do they have children, build a family and at the same time, build a business?
It comes down to four major components:

1. Serious time management
2. Passion
3. A vision
4. Support
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Canadian Small Business Women: Optimizing Your Business in 2019

Developing an effective online marketing strategy is essential for business growth – we know that. If you are not marketing your services online, your competitors are. Think of the web and social profiles as an opportunity to provide a first impression for your clients and prospects. Strong branding can attract new clients, while weak or non-existent branding can leave you trailing behind your competitors, and may even lead to a loss of existing clients.
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Canadian Small Business Women – 5 Elements of a Successful Brand

Do you know what it takes to build and maintain a successful brand? It is about more than just getting eyeballs on your website.
A strong branding strategy encompasses five key elements:
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