TikTok Fundamentals

by admin | Apr 27, 2022 | SocialEyes

You might think that TikTok is just for teens, hip grandparents and celebrities. However, this new and exciting social platform is proving to be extremely beneficial to professionals and entrepreneurs. Keep reading to learn about the TikTok fundamentals and how to use them to grow your business.

Who is TikTok for?

TikTok is arguably for everyone, but some specific sectors of the population use it more than others.

We know that 61% of TikTok users are female and that the age group with the highest number of users is 10-19 years old. The second highest age group is 20-29 years old.

An interesting statistic for business owners to know is that 37% of TikTok users (likely not in the teenage group) have an average household income of six figures or more. That is a lot of consumer power.

Another important thing to note is that although the group with the most users is currently teenaged and young adults, those users get older each year. Because TikTok has become such an integral part of their lives (most open the app at least eight times per day), it will likely continue to be so as they age, get jobs, and increase their income and spending capacities.

How Can Professionals Use It?

Before you create any TikTok marketing strategies, start by browsing through the app and seeing what your competitors are doing. You’ll likely notice that no one is making hard sells on this platform, nor are they doing too much self-promotion.

The purpose of this app is to create fun, interesting, engaging, and short video content that doesn’t look too professional or overly produced.

So, how does a lawyer or real estate agent or small business owner get in on the action?

You can use TikTok to demonstrate your brand’s personality and build likeability with your viewers. Here is a list of TikTok video ideas to use for your business:

• Introduce all your team members over a silly song
• Explain the backstory of your business’ name
• Show your office pets
• Record the step-by-step process of your product being made
• Show a day-in-the-life of the business owner
• Share tips on your specific area of expertise
• Share success stories

Remember, all videos on TikTok are 10 minutes and under. And most users prefer short and snappy video content.

What Analytics Does TikTok Provide?

If you have a TikTok Business Account, you can access the analytics tab. This function allows you to select a specific time period and see which videos aired, the number of views, the number of likes, the number of profile views, and the number of shares.

You can also track your follower count, get a detailed breakdown of trends your followers engage with and what their preferences are, and the average watch time people spent on your videos.

The analytics on TikTok are robust and detailed, making it an excellent platform to market with and track your efforts.

Interested in Marketing Your Business on TikTok?

We can help! Contact us today to learn more.

Instagram Changes: Following and Favourites

by admin | Apr 27, 2022 | SocialEyes

It seems like every month, Instagram rolls out new features that make marketing your business easier and more efficient. However, staying apprised of these changes can be time-consuming which is why we take care of that for you!

Here, we’ll explain Instagram’s newest rollout of the Following and Favourites feed options.

The Feed

When you open your Instagram feed, the algorithm typically shows you posts from accounts you engage with the most, view the most, and posts that it thinks you will want to see based on your history.

This default feed algorithm was alright, but the changes Instagram has rolled out are much more satisfying to users.

The Favourites Feature

In addition to the default feed we’re all used to, users can now select either Favourites or Following from the top left corner of the mobile app.

The Favourites option comprises of accounts that the user has labelled as their Favourites.

How can users add accounts to their Favourites list?

They do this by going to their personal profile and tapping the menu in the top right corner of their screen. Near the bottom of the menu, they will find “Favourites” which they can click, and use the search bar to find accounts. When they see an account they like, they can click “Add” next to it.

Users can also go to a brand’s profile and click the “Following” button. A pop-up menu will appear where they can select “Add to Favourites”.

The Following Feature

From the same tab that users select “Favourites”, they can also select “Following”. This option allows them to see posts from accounts that they follow.

What makes this option different from the default feed view?

The normal feed view includes posts from accounts you follow with the addition of posts from suggested accounts and ads. The Following view does not show posts or ads from suggested accounts.

Both the Following feed option and the Favourites feed option will show posts in chronological order.

Using Instagram to Market Your Business

Now that users can curate which accounts’ posts they see on their home feed, what does that mean for your marketing strategy?

It means that producing engaging and enticing content for your account’s feed is even more important. Building relationships and having pleasant social interactions online are also crucial. For a user to add your account to their Favourites list, they have to want to see your content. Focus on showing up authentically on social media through engaging, entertaining, and informational content.

We have a few resources to help you market your business on social media:

• Blog post: What You Need to Know About Instagram’s Shifting Landscape
• Blog post: Find Out Why Instagram is Hiding Likes
• Guest post: 4 Major Instagram Changes You Need to Know About

We also provide social media management services, social media advertising, and social media lead generation.

Interested in Leveraging the Power of Social Media to Market Your Business?

Our team of experts can help you navigate the world of social media to grow your business, firm, or practice. We even offer digital marketing coaching. Click here to learn more.