Why Realtors Should Utilize the Power of Instagram Reels to Showcase Listings

by admin | Dec 6, 2021 | SocialEyes

Instagram is one of the best social platforms for realtors to use to advance their businesses, find new clients, and grow their networks. Its many visual features are perfect for showcasing listings, from posts to Stories to IGTV to Reels.

Specifically, Reels are an incredible asset for realtors to showcase their listings in an alluring, fun, and strategic way. Here’s why.

What Are Instagram Reels?

Instagram Reels are short videos (up to 30 seconds) that can include clips from multiple different videos spliced into one. You can edit video clips in-app, add music and add on-screen text.

Comparable to TikTok, Instagram Reels are considered permanent content. They don’t disappear after 24 hours like Stories do, and they’re less produced and formal than IGTV.

Why Realtors Should Use Reels for Their Listings

Reach

Instagram pushes Reels to the Reels Explore page. This is a big deal because it means anyone in the world browsing their Explore Page can find your Reel. The reach you can garner through Reels is farther-reaching than other in-app video features.

Creative

Reels also allow for incredible creativity. You can add filters to your videos, interactive backgrounds, stickers and more. This is not the place for highly edited, professional videos. Realtors can be successful with Reels by letting them be more informal, less edited, and more authentic.

Easy to Share

Instagram users who see your Reel can easily share it with their friends and followers. When users watch your Reel, they can simply click the Share button and either select the name of the person they want to send the Reel to in a direct message or they can add it to their Stories.

Ways to Use Instagram Reels for Listings

Since Reels are only 30 seconds or less, their uses in realty are specific. You won’t give a full, in-depth home tour with a Reel, that would be better suited to IGTV or even Stories.

However, those 30 seconds can pack a punch and quickly give people an idea of who you are, your personality, your authenticity, and your expertise.

Here are some ideas for using Reels to promote listings:

• Tease an upcoming listing with alluring and quick clips of the home
• Create a neighbourhood spotlight highlighting the best features of the area
• Talk about a unique feature of a listing, such as the architecture or amenities

You can also use Reels to grow your brand and demonstrate your expertise:

• Create a before and after Reel showing the power of staging
• Create a buyer or seller checklist for things they need to know
• List your top tips for preparing for an open house
• Share your favourite landscaping tips and ideas
• Create a Reel poking fun at realtors and real estate humour

Interested in Learning More About Social Media Marketing for Realtors?

The uses for Reels in showcasing your listings and growing your online presence are endless. But they’re not the only amazing tool on social media you should be utilizing. Reach out to us today to learn more about building your network through social media.

Trendspotting: What Will Be Trending in 2022 for Digital Marketing?

by admin | Dec 6, 2021 | SocialEyes

With 2021 coming to a close, marketers and business owners everywhere are getting ready to start 2022 with a bang. Will the same trends we saw emerge in 2021 be effective next year? Where should you focus your marketing budget next year?

To help you answer these questions, we’ve compiled five of the top predicted digital marketing trends for 2022.

1. Short-Form Video Content

It’s no surprise that online users will still prefer shorter content over long content in 2022. If you haven’t jumped on the bandwagon yet, what are you waiting for?

According to HubSpot’s 2022 Marketing Trends Survey, 51 per cent of marketers plan on increasing their investment in creating short-form video content next year.

Short video content is considered any length under 2 minutes and 30 seconds.

Some ideas for short-form video content include user-generated content, influencer ads, and educational videos like product demos.

2. Stronger Focus on Permanent Content

There are two main types of social media content: ephemeral and permanent.

Ephemeral content is any content that disappears after 24 hours unless saved or archived by the user. For example, Snapchat and Instagram Stories.

Permanent content lives forever on your feed or profile.

In 2022, expect to see an emphasis on permanent content creation because marketers are seeing more ROI on this type of content over ephemeral.

3. Prioritizing Social Impact

After nearly two years in the COVID-19 pandemic, social governance and charity are at the top of people’s minds. It should also be a part of your 2022 marketing plan.

When your business chooses a cause to support, online users get to know you better. They get a deeper sense of your brand’s personality and what you care about.

Plus, consumers prefer to support businesses that show that they care for their employees, the planet, and other causes.

4. Virtual AND Physical Events

Expect to see both virtual and in-person events taking place in 2022. Some consumers still prefer to attend events from the comfort and safety of their homes, while others are ready to venture out to attend events live.

80 per cent of marketers plan on investing the same budget they used last year on virtual events on in-person events.

Depending on your business and your customers’ preferences, you should consider which types of events will bring you the best return next year.

5. Podcasts and Audio Content

Podcasts and audio content platforms like Clubhouse don’t have great monetizing features. They are, however, optimal arenas to grow brand awareness and engagement.

While you could start your own podcast or create a strategy to land guest spots on other podcasts, you can also create audio content on social media platforms.

Besides Clubhouse, audio content features in Twitter, Instagram, and LinkedIn are expected to be big in 2022.

Have You Made Your 2022 Marketing Plan?

If not, we’re here to help. Contact us to learn more about how we can skyrocket your online presence.