Trendspotting: What Will Be Trending in 2022 for Digital Marketing?

With 2021 coming to a close, marketers and business owners everywhere are getting ready to start 2022 with a bang. Will the same trends we saw emerge in 2021 be effective next year? Where should you focus your marketing budget next year?

To help you answer these questions, we’ve compiled five of the top predicted digital marketing trends for 2022.

  1. Short-Form Video Content

It’s no surprise that online users will still prefer shorter content over long content in 2022. If you haven’t jumped on the bandwagon yet, what are you waiting for?

According to HubSpot’s 2022 Marketing Trends Survey, 51 per cent of marketers plan on increasing their investment in creating short-form video content next year.

Short video content is considered any length under 2 minutes and 30 seconds.

Some ideas for short-form video content include user-generated content, influencer ads, and educational videos like product demos.

  1. Stronger Focus on Permanent Content

There are two main types of social media content: ephemeral and permanent.

Ephemeral content is any content that disappears after 24 hours unless saved or archived by the user. For example, Snapchat and Instagram Stories.

Permanent content lives forever on your feed or profile.

In 2022, expect to see an emphasis on permanent content creation because marketers are seeing more ROI on this type of content over ephemeral.

  1. Prioritizing Social Impact

After nearly two years in the COVID-19 pandemic, social governance and charity are at the top of people’s minds. It should also be a part of your 2022 marketing plan.

When your business chooses a cause to support, online users get to know you better. They get a deeper sense of your brand’s personality and what you care about.

Plus, consumers prefer to support businesses that show that they care for their employees, the planet, and other causes.

  1. Virtual AND Physical Events

Expect to see both virtual and in-person events taking place in 2022. Some consumers still prefer to attend events from the comfort and safety of their homes, while others are ready to venture out to attend events live.

80 per cent of marketers plan on investing the same budget they used last year on virtual events on in-person events.

Depending on your business and your customers’ preferences, you should consider which types of events will bring you the best return next year.

  1. Podcasts and Audio Content

Podcasts and audio content platforms like Clubhouse don’t have great monetizing features. They are, however, optimal arenas to grow brand awareness and engagement.

While you could start your own podcast or create a strategy to land guest spots on other podcasts, you can also create audio content on social media platforms.

Besides Clubhouse, audio content features in Twitter, Instagram, and LinkedIn are expected to be big in 2022.

Have You Made Your 2022 Marketing Plan?

If not, we’re here to help. Contact us to learn more about how we can skyrocket your online presence.