Tailoring your digital marketing strategy in 2019 for growth comes down to using the latest techniques to expand your reach and keeping your current client base happy. Here are five foolproof ways you can use digital marketing to grow your business this year.
New Mediums for Posting Content– Omnichannel marketing continues to be a winning strategy for diversifying your marketing streams and ensuring that your followers feel heard. In 2019, redouble your efforts and find new mediums for posting content. Whether it’s joining a new social media platform or expanding your content creation methods to include eBooks, podcasts and live videos, there is much to be gained from exploring new ways to create and post content.
Customer Reviews and Feedback– From Facebook to Google, customer reviews and feedback posted for public view should be constantly monitored in 2019. Since Google’s latest design updates has integrated Google reviews as part of profile cards for businesses, every Google review you’ve ever received is now the first thing seen by anyone who types in your business’ name in the search bar.
Redesign Your Website for Growth– Conduct an audit of your website. Determine which pages are under performing and seek solutions. Review your transaction pages, call to actions and any other areas where customers are browsing, and upgrade your design to improve usability. A customer-friendly website is your ticket for growth.
User Generated Content– Last year user-generated content showed itself to be an invaluable resource for new content. Harness the power and creativity of your audience by having your best, most loyal customers create content for you. User-generated content as an advertising tool boasts two big benefits: it’s free, and it’s as powerful and persuasive as word of mouth advertising.
Consistent Niche Content Creation– There are so many ways audiences can consume content. From YouTube to paid streaming services like Netflix to podcasts to live streaming platforms like Twitch, there are a huge variety of ways customers can tune in your content. It’s impossible to create high-quality content for all of these channels, which is why you need to provide your customers with a consistent source of good content. Maybe it’s a weekly YouTube video, or a live stream Q and A on Twitch, or even just a biweekly podcast – it doesn’t have to be complicated. Dedicating some time, money and energy to creating consistent content loyal followers can consume at regular time intervals.
Make 2019 a year for growth with these winning strategies! If you need help incorporating these ideas or coming up with new ways to expand your business, contact us today!
Social media is always evolving. Last year’s viral trends are old news in this year’s digital world. With 2019 ahead of us, now is the time to get familiar with the social media trends that are destined to elevate your business to new heights. Here’s what to expect in 2019:
Artificial Intelligence (AI)– Experts predict AI technology will become an invaluable resource for collecting customer and audience data in the near future. Not only can AI help you master customer segmentation, it can also be used to automate certain areas of your business— chat bots, for example.
Augmented and Virtual Reality– Reality altering tools are not a gimmick. The most successful applications of this technology allow customers to “try out” products in a virtual space. With big name brands like IKEA, Gap, Marriott and more finding huge success with AR and VR marketing, it’s clear that the allure of these tools will not fizzle out.
Voice Search– Google Voice, Alexa and the Echo have changed the way households operate. Voice search technology is now an integral part of everyday life in many homes across the world. Because so much of the population has adopted voice search so easily and readily into their lives, it is a good idea that your business ensures your website and any online properties you might have are updated to be compatible with navigation via voice search.
Native Ads– When ad blockers were first popularized, the effectiveness of traditional website advertising, like pop up ads, was put into question. Deloitte Global has predicted that 80% of adults in North America use ad blockers in some capacity. That is a lot of people that are not seeing ads when they browse online. Native ads, which are ads designed to look and read like the editorial content on a webpage, are the way advertisers worked around the issue of ad blockers. This year, invest in native ads to be sure audiences are seeing your ads.
Vertical Videos– Mobile browsing is quickly gaining as the preferred way for Internet users to get online. Videos are also among the most popular type of content viewed online. Put two and two together and you have the rise of vertical video. In 2019, your videos will find the most success in a vertical format, especially when you’re posting to platforms like Instagram.
The year had just begun, which means you have everything to gain by adopting these social media trends early on. Get ahead of your competitors, expand your reach and develop lasting connections with consumers by experimenting with these social media trends.
We spend so much of our time busy with work providing for our families, that sometimes we forget why we are working so hard in the first place. Nurturing the relationships we have with our family members (immediate, extended, or even friends who are like family) can help improve overall quality of life and can serve as a much needed reminder of what is truly important. Here’s why:
Improves Your Relationships
Family bonding is an important part of forming healthy relationships inside and outside the home. Quality time spent with you children, your partner and your extended family can help strengthen those familial ties and foster a family culture of checking in and relying on one another. Showing appreciation and gratitude for the people that matter most in your life can bring on a sense of peace, calmness and stability.
Creating Happy Memories
We tend to hold on to negative experiences and memories for longer than we do happy ones. To restore the balance, go out of your way to create happy memories with your loved ones. Joyful experiences and activities that you can share with each other will give you more positive memories that you can reflect upon whenever you are having a bad day or feeling overwhelmed by negative feelings.
Stress Relief
Taking time to partake in family activities, cultivating relationships, confiding in one another and spending quality time can also aid in stress relief. Sometimes we just need that personal conversation with our partners, a lunch outing with a sister, a coffee date with a cousin or a movie date with a child to relieve some stress and have some fun.
Encourage Positive Behaviour in Your Children
Children who spend regular quality time with their families and their parents in particular are shown to be more confident, more socially-adjusted and overall happier. Spending time with your children is a chance to model good behaviour and encourage them. To feel secure and grow from a strong foundation, children look to their parents to provide that stability through close care and attention.
This family day, use your time off to reconnect with your family and the ones you love. A few hours of chatting, going to a movie, or even something as simple as staying in and cooking together is time spent investing in and nurturing some of the most important relationships in your life.
