TikTok Fundamentals

TikTok Fundamentals

You might think that TikTok is just for teens, hip grandparents and celebrities. However, this new and exciting social platform is proving to be extremely beneficial to professionals and entrepreneurs. Keep reading to learn about the TikTok fundamentals and how to use them to grow your business.

Who is TikTok for?

TikTok is arguably for everyone, but some specific sectors of the population use it more than others.

We know that 61% of TikTok users are female and that the age group with the highest number of users is 10-19 years old. The second highest age group is 20-29 years old.

An interesting statistic for business owners to know is that 37% of TikTok users (likely not in the teenage group) have an average household income of six figures or more. That is a lot of consumer power.

Another important thing to note is that although the group with the most users is currently teenaged and young adults, those users get older each year. Because TikTok has become such an integral part of their lives (most open the app at least eight times per day), it will likely continue to be so as they age, get jobs, and increase their income and spending capacities.

How Can Professionals Use It?

Before you create any TikTok marketing strategies, start by browsing through the app and seeing what your competitors are doing. You’ll likely notice that no one is making hard sells on this platform, nor are they doing too much self-promotion.

The purpose of this app is to create fun, interesting, engaging, and short video content that doesn’t look too professional or overly produced.

So, how does a lawyer or real estate agent or small business owner get in on the action?

You can use TikTok to demonstrate your brand’s personality and build likeability with your viewers. Here is a list of TikTok video ideas to use for your business:

  • Introduce all your team members over a silly song
  • Explain the backstory of your business’ name
  • Show your office pets
  • Record the step-by-step process of your product being made
  • Show a day-in-the-life of the business owner
  • Share tips on your specific area of expertise
  • Share success stories

Remember, all videos on TikTok are 10 minutes and under. And most users prefer short and snappy video content.

What Analytics Does TikTok Provide?

If you have a TikTok Business Account, you can access the analytics tab. This function allows you to select a specific time period and see which videos aired, the number of views, the number of likes, the number of profile views, and the number of shares.

You can also track your follower count, get a detailed breakdown of trends your followers engage with and what their preferences are, and the average watch time people spent on your videos.

The analytics on TikTok are robust and detailed, making it an excellent platform to market with and track your efforts.

Interested in Marketing Your Business on TikTok?

We can help! Contact us today to learn more.

Instagram Changes: Following and Favourites

Instagram Changes: Following and Favourites

It seems like every month, Instagram rolls out new features that make marketing your business easier and more efficient. However, staying apprised of these changes can be time-consuming which is why we take care of that for you!

Here, we’ll explain Instagram’s newest rollout of the Following and Favourites feed options.

The Feed

When you open your Instagram feed, the algorithm typically shows you posts from accounts you engage with the most, view the most, and posts that it thinks you will want to see based on your history.

This default feed algorithm was alright, but the changes Instagram has rolled out are much more satisfying to users.

The Favourites Feature

In addition to the default feed we’re all used to, users can now select either Favourites or Following from the top left corner of the mobile app.

The Favourites option comprises of accounts that the user has labelled as their Favourites.

How can users add accounts to their Favourites list?

They do this by going to their personal profile and tapping the menu in the top right corner of their screen. Near the bottom of the menu, they will find “Favourites” which they can click, and use the search bar to find accounts. When they see an account they like, they can click “Add” next to it.

Users can also go to a brand’s profile and click the “Following” button. A pop-up menu will appear where they can select “Add to Favourites”.

The Following Feature

From the same tab that users select “Favourites”, they can also select “Following”. This option allows them to see posts from accounts that they follow.

What makes this option different from the default feed view?

The normal feed view includes posts from accounts you follow with the addition of posts from suggested accounts and ads. The Following view does not show posts or ads from suggested accounts.

Both the Following feed option and the Favourites feed option will show posts in chronological order.

Using Instagram to Market Your Business

Now that users can curate which accounts’ posts they see on their home feed, what does that mean for your marketing strategy?

It means that producing engaging and enticing content for your account’s feed is even more important. Building relationships and having pleasant social interactions online are also crucial. For a user to add your account to their Favourites list, they have to want to see your content. Focus on showing up authentically on social media through engaging, entertaining, and informational content.

We have a few resources to help you market your business on social media:

We also provide social media management services, social media advertising, and social media lead generation.

Interested in Leveraging the Power of Social Media to Market Your Business?

Our team of experts can help you navigate the world of social media to grow your business, firm, or practice. We even offer digital marketing coaching. Click here to learn more.

Why Investing in an Agency is More Important Now Than Ever

Why Investing in an Agency is More Important Now Than Ever

2022 could be a big year for your business’s online presence. However, like most business owners and service providers, you’re torn. The more time you spend on digital marketing means less time for your clients and customers.

Luckily, there’s a better way.

You could hire a professional digital marketing agency like Social Eyes Communications to handle your online marketing strategy. Here’s why now is the best time to work with us.

Digital Marketing is Complex

The intricate world of digital marketing is complex and ever-changing. Each month there is a new feature or update to get familiar with. While you could stick to the basics, that won’t help you build your online presence or brand awareness. You need to understand the nuances of each platform and the strategies that will be most effective for you.

Our team of digital marketing experts is dedicated to staying apprised of all strategies so you don’t have to.

IOS Updates Matter

The most recent update to the iOS operating system is generation 15, but do you know what that means for your digital marketing plan? When Apple rolls out a new iOS update, it can change who your ads are targeted to, your ideal users’ privacy settings, and how they get notifications for your posts.

IOS 15, for example, has a new feature called Focus which lets users filter their notifications based on what they want to see.

One of the biggest changes will affect your email marketing strategy. Through the new Mail Privacy Protection feature, senders can no longer see if users have opened their emails.

An exceptional digital marketing agency is always on top of any iOS or Android updates and how they impact your business’s marketing strategy.

Keeping Up with Platform Changes

We posted an article on some of the changes coming to different social media platforms, but more are still being rolled out. That article discussed Instagram getting rid of swipe-ups, Facebook introducing Reels, and Twitter improving its video quality.

There will be additional changes, such as Instagram bringing back its chronological order feed and Facebook removing its detailed targeting option for ads in relation to polarising topics. Also, TikTok is predicted to be the number one social media platform in 2022.

There’s a lot to know when it comes to social media platforms, their best practices, and how to maximize your ROI on them. A great agency specializes in getting you the most bang for your buck.

You Need a Killer Ad Strategy

Does your ad strategy consist of throwing money at Facebook and seeing what happens? You could be wasting hundreds and thousands of dollars on ads if you don’t know what you’re doing.

When you work with a digital marketing agency, you can rest assured that every dollar you invest will be used effectively and successfully toward your goals. Here at SocialEyes Communications, we regularly create customized and goal-oriented ad strategies for our clients, and we have the results to prove it.

Interested in Hiring a Top Tier Digital Marketing Agency?

SocialEyes Communications works with businesses and service providers to create a booming online presence that draws in more clients and customers. If you’re ready to learn more about working with us, contact us today: 1-888-762-1285 or info@socialeyescommunications.com.

2021 Year In Review

2021 Year In Review

2021: Agility and Growth


Every year, on December 31, I reflect on the year that has passed and set goals for the year ahead.  2020 was a year of reflection, change and transformation (last year’s reflection can be found here). It injected new meaning into our business, our value and our industry as a whole. It set us on the path for 2021: the year we got to apply what we learned from 2020.

As I reflect on the year, there are some very crucial lessons we learned:

  1. Agility
    Things were not consistent in 2021.

    Between 2nd, 3rd and 4th waves of Covid, schools opening, closing down, re-opening, vaccine mandates introduced, working from home, going back to office a few days a week, back at home, etc., we learned a new skill set: staying agile. It became more important than ever to be able to roll with the punches and adapt to adverse circumstances with understanding, patience and persistence.

  2. Company Culture
    The key to a successful business, is the team they grow and nurture. Remote work has challenges both when it comes to creating a strong and loyal team, but more so, when it comes to collaboration and company culture.

    Company culture matters – making sure our team feels aligned, comfortable, passionate, and driven became even more important at a distant.

    This year we had virtual show and tells, reel contests and two in-person events: our summer holiday picnic, and our holiday dinner.

  3. Our Value
    We have come to truly know our value – we know our competitive edge, we know what we bring to the table, we know our differentiator. We are a boutique service – we are performance and results oriented and we offer a level of service focused on quality.

These 3 lessons remained dominant in every accomplishment achieved in 2021; and for the sake of reflecting on those accomplishments, here goes:

  1. Our Team
    Over the last 12 months, we have grown our team to 13 full time employees and have been able to recruit fantastic talent. The pandemic allowed us to broaden the geographical barriers of hiring locally– this was a very advantageous as we are now able to recruit talent outside of Toronto. We have brought onboard team members in New Brunswick, Gravenhurst, Milton, Hamilton and Windsor.

    Our team is our greatest asset. Not only are they talented and invested in their own growth and ability, they truly go to the wall for our clients and have developed fantastic client relationships that we value whole-heartedly.

  2. US Clients
    In 2021, SocialEyes penetrated markets south of the border.

    We are proud to say that we are now bringing our skill set in to the USA and working with various clients in professional services (realtors, law firms and brokerages) in the following states: Chicago, New Jersey, Illinois, New York, Wisconsin, Maryland and Colorado.

  3. SEC In-Person Gatherings
    This one feels like a huge achievement! We got to meet (most) of our team in person twice this year for social events! Some of our team members have never met in person because we have been operating virtually since March 2020.

    We had our summer picnic and our holiday dinner in person – and it was so nice to be together, laugh, joke and see each other (not over a screen!).

    See here and here

  4. Media and PR
    We are so excited to be included in the following directories/rankings:

    Business Talk Magazine – 10 Most Dynamic Companies to Watch in 2021

    Insights Success Magazine – 10 Most Empowering Women in Business in 2021

    2021 Corporate Excellence Award by Corporate Vision Magazine

    Tatiana Rivers, Director of Brand and Client Strategy spoke on a panel discussion for Women Running the Creative World with General Assembly Canada

    Below is a list of other articles contributed to various publications including a few new publications: New York Weekly, YFS Magazine, Attorney at Law Magazine and Day Law Library:

    REM – Real Estate Magazine Online: 5 Holiday Marketing Ideas for Realtors

    New York Weekly – Marly Broudie Sheds Light on the Power of Taking a Leap of Faith

    Business Talk Magazine: SocialEyes Communications Inc. was featured in the upcoming issue

    REM- Real Estate Magazine Online: 5 Ways Realtors and Brokerages Can Use Digital to Boost Sales

    Lawyer’s Daily: Podcasting for Lawyers

    Social Media Examiner – How Marketers Can Respond to Apple’s iOS 14 Privacy Update

    REM – Real Estate Magazine Online: Branding for Realtors in 2021

    Women of Influence: 4 Stress-Free Tips for Getting Comfortable Discussing Your Pricing

    YFS Magazine – The Benefits And Challenges Of Remote Work

    Attorney at Law Magazine – Best Practices for Lawyer Lead Generation

    Day Law Library – 4 Tips for Utilizing LinkedIn Effectively for Attorneys

    REM – Real Estate Magazine Online – 5 Real Estate Marketing Trends to Watch in 2021

    Attorney at Law Magazine – 4 Digital Marketing Trends for Attorneys and Firms for 2021

    Insights Success Magazine: Marly Broudie was named one of the Ten Most Empowering Women

  5. Team Charity Initiative
    Every year around the holidays, we like to support a charity. In 2019, we threw our first charity gala in support of Sick Kids Hospital. In 2020, we launched Eli’s (Market) Place, an online holiday shopping platform to shop for a cause for the holiday season, donating proceeds to Eli’s Place.

    This year, our team launched the SEC Holiday Toy Drive -every team member went on a little shopping spree to find toys to donate to their local toy drives – and we were able to donate toys and spread some joy in Toronto, Etobicoke, Thornhill, Richmond Hill, New Brunswick, Milton, Windsor, Mississauga and Gravenhurst.

    See here.

2021 was a precedent-setting year. It was a year of goal-setting, growth and implementation. It was a year of learning to be patient and understanding, while focusing on what’s ahead.

We are very excited for what 2022 has to bring.

Until next year!

Why Realtors Should Utilize the Power of Instagram Reels to Showcase Listings

Why Realtors Should Utilize the Power of Instagram Reels to Showcase Listings

Instagram is one of the best social platforms for realtors to use to advance their businesses, find new clients, and grow their networks. Its many visual features are perfect for showcasing listings, from posts to Stories to IGTV to Reels.

Specifically, Reels are an incredible asset for realtors to showcase their listings in an alluring, fun, and strategic way. Here’s why.

What Are Instagram Reels?

Instagram Reels are short videos (up to 30 seconds) that can include clips from multiple different videos spliced into one. You can edit video clips in-app, add music and add on-screen text.

Comparable to TikTok, Instagram Reels are considered permanent content. They don’t disappear after 24 hours like Stories do, and they’re less produced and formal than IGTV.

Why Realtors Should Use Reels for Their Listings


Instagram pushes Reels to the Reels Explore page. This is a big deal because it means anyone in the world browsing their Explore Page can find your Reel. The reach you can garner through Reels is farther-reaching than other in-app video features.


Reels also allow for incredible creativity. You can add filters to your videos, interactive backgrounds, stickers and more. This is not the place for highly edited, professional videos. Realtors can be successful with Reels by letting them be more informal, less edited, and more authentic.

Easy to Share

Instagram users who see your Reel can easily share it with their friends and followers. When users watch your Reel, they can simply click the Share button and either select the name of the person they want to send the Reel to in a direct message or they can add it to their Stories.

Ways to Use Instagram Reels for Listings

Since Reels are only 30 seconds or less, their uses in realty are specific. You won’t give a full, in-depth home tour with a Reel, that would be better suited to IGTV or even Stories.

However, those 30 seconds can pack a punch and quickly give people an idea of who you are, your personality, your authenticity, and your expertise.

Here are some ideas for using Reels to promote listings:

  • Tease an upcoming listing with alluring and quick clips of the home
  • Create a neighbourhood spotlight highlighting the best features of the area
  • Talk about a unique feature of a listing, such as the architecture or amenities

You can also use Reels to grow your brand and demonstrate your expertise:

  • Create a before and after Reel showing the power of staging
  • Create a buyer or seller checklist for things they need to know
  • List your top tips for preparing for an open house
  • Share your favourite landscaping tips and ideas
  • Create a Reel poking fun at realtors and real estate humour

Interested in Learning More About Social Media Marketing for Realtors?

The uses for Reels in showcasing your listings and growing your online presence are endless. But they’re not the only amazing tool on social media you should be utilizing. Reach out to us today to learn more about building your network through social media.

Trendspotting: What Will Be Trending in 2022 for Digital Marketing?

Trendspotting: What Will Be Trending in 2022 for Digital Marketing?

With 2021 coming to a close, marketers and business owners everywhere are getting ready to start 2022 with a bang. Will the same trends we saw emerge in 2021 be effective next year? Where should you focus your marketing budget next year?

To help you answer these questions, we’ve compiled five of the top predicted digital marketing trends for 2022.

  1. Short-Form Video Content

It’s no surprise that online users will still prefer shorter content over long content in 2022. If you haven’t jumped on the bandwagon yet, what are you waiting for?

According to HubSpot’s 2022 Marketing Trends Survey, 51 per cent of marketers plan on increasing their investment in creating short-form video content next year.

Short video content is considered any length under 2 minutes and 30 seconds.

Some ideas for short-form video content include user-generated content, influencer ads, and educational videos like product demos.

  1. Stronger Focus on Permanent Content

There are two main types of social media content: ephemeral and permanent.

Ephemeral content is any content that disappears after 24 hours unless saved or archived by the user. For example, Snapchat and Instagram Stories.

Permanent content lives forever on your feed or profile.

In 2022, expect to see an emphasis on permanent content creation because marketers are seeing more ROI on this type of content over ephemeral.

  1. Prioritizing Social Impact

After nearly two years in the COVID-19 pandemic, social governance and charity are at the top of people’s minds. It should also be a part of your 2022 marketing plan.

When your business chooses a cause to support, online users get to know you better. They get a deeper sense of your brand’s personality and what you care about.

Plus, consumers prefer to support businesses that show that they care for their employees, the planet, and other causes.

  1. Virtual AND Physical Events

Expect to see both virtual and in-person events taking place in 2022. Some consumers still prefer to attend events from the comfort and safety of their homes, while others are ready to venture out to attend events live.

80 per cent of marketers plan on investing the same budget they used last year on virtual events on in-person events.

Depending on your business and your customers’ preferences, you should consider which types of events will bring you the best return next year.

  1. Podcasts and Audio Content

Podcasts and audio content platforms like Clubhouse don’t have great monetizing features. They are, however, optimal arenas to grow brand awareness and engagement.

While you could start your own podcast or create a strategy to land guest spots on other podcasts, you can also create audio content on social media platforms.

Besides Clubhouse, audio content features in Twitter, Instagram, and LinkedIn are expected to be big in 2022.

Have You Made Your 2022 Marketing Plan?

If not, we’re here to help. Contact us to learn more about how we can skyrocket your online presence.