Have you noticed how time seems to move more quickly than it did before the internet and smart devices took over? Your brain is not playing tricks on you—well, actually it is, but you are not alone.
Society is moving at a much faster pace than it ever has before. What was news today is forgotten tomorrow. Businesses must account for the short memory spans of the general consumer in their social media marketing strategies to achieve success.
Quality Over Quantity? Not Anymore!
Staying relevant to your followers requires a two part strategy. Fresh, creative and memorable content is a must; and to stay top of mind, posting consistently and frequency is just as important.
Of course, with all good things, it is also important not to overdo it and resort to spamming your followers with subpar content. The ultimate goal is to post quality content at regular intervals with shares and retweets mixed in.
Posting Frequency Quick Guide
The above chart contains the optimal number of posts per day for a selection of the most popular social media platforms. These values reflect the findings from several recent studies on social media engagement. While following this guide is a great starting point, you may need to make adjustments based on how your target audience responds.
Top Tips for Businesses
Use a content managing app like Hootsuite to plan out and schedule your posts ahead of time.
Space out your posts to ensure you have fresh content up during multiple points in the day.
Share relevant content like trending news stories and resources with your followers to encourage engagement.
On platforms like Twitter and Facebook, retweeting and post sharing will help foster connections within your industry.
Experiment with posting on different days and times of day.
The bottom line is, how often you post is just as important as what you post and when you post it. While you should avoid bombarding your followers with too many posts in a short amount of time, you do want to maintain consistency in your posting habits. Publish your posts at regular intervals on all social media platforms to keep your whole audience invested in your brand.
For more tips on how to craft a winning social media strategy check out our blog!
Facebook has been making the headlines recently for all the wrong reasons. With users feeling betrayed and violated by the social media giant, brands have heard the cries of millions of unhappy consumers and are now jumping ship.
For businesses who are hesitant to diversify and expand their social media presence, the last quarter has been a teachable moment. Putting all of your eggs (or in this case social media marketing tactics) in one basket could mean the demise of your brand’s presence on social media.
With Facebook losing the respect of desirable demographics like Millennials and Generation Z, the target audiences of most brands are now leaving the platform in droves. Brands who want to retain their connection to these audiences are looking elsewhere.
Is Instagram Where the Cool Kids Hangout?
Instagram is currently enjoying a huge increase in user base (more than 100 million users joined the platform in 2017). And, this photo sharing app is turning out to be more than just a place to post pictures of your lunch. Brands and celebrities alike are seeing more exposure and engagement from posting on Instagram. Here are a few reasons for this:
Our brains respond very positively to visual stimuli.
Instagram’s UI is clean, simple and easy to navigate, and best viewed on mobile devices which is how much of the population gets online.
With the ability to post still images, GIFs and “Stories”, Instagram offers versatility for brands who want to incorporate multiple forms of visual media in their marketing strategy.
More than half of Instagram’s users follow brands.
Online shoppers will often use Instagram as a resource for promo codes, deals and discounts.
Instagram’s developers have expanded the tools available to advertisers to allow for data collection and monitoring.
The Main Takeaways
In response to the recent backlash, Facebook has placed more restrictions on branded content and ads in general. On the other hand, Instagram is making changes to entice more brands to join up. Ads, sponsorships and branded content in general is welcomed and even encouraged.
Creating content for Instagram will mean stepping up your visual content game. Invest in graphic designers and artists with a keen eye for the types of posts Instagram loves. If you are determined to target the over 50 crowd, Facebook will do your brand just fine. If you want to join the other hot brands that have successfully won the loyalty of Gen X through Z, Instagram is definitely the place to be.
Learn more about social media branding with SocialEyes Communications! We offer training servicesthat cover the basics of social media and personalized assessments for more advanced users.
