Sprout Social is a social media management software that helps businesses of all sizes manage their social media presence. Tools like Sprout Social are essential for anyone looking to get organized and make the most of social media. Here’s a quick look at its top features:
Scheduling and Publishing
By connecting your social media accounts to Sprout Social, you can create and post content from one place. Plan and make your content ahead of time and schedule it to publish across all of your social media platforms exactly when you want. Not only will this feature save you time, it can also give you the breathing room you need to perfect your content before it goes live.
Stay Organized and Collaborate
There are a lot of balls to juggle when managing your brand’s social media accounts. To help you stay organized, Sprout Social has features like a media library where you can upload and tag media in preparation for publishing, image editing, workflow management tools to streamline collaboration between your employees, and bulk scheduling of up to 350 messages at a time.
Managing in Engagement
There are built-in tools available to help users communicate with customers and followers. Create customer surveys, manage help requests, integrate with helpdesk tools, moderate comments, save premade replies, and collaborate and delegate with team members all from one dashboard.
Analyze and Track Your Progress
How will you know if all that hard work you’re putting to your social media content is paying off, if you aren’t tracking its performance?
With Sprout Social you get in-depth reports that cover valuable information like how many people are engaging with your posts and at what time of day your post perform the best. Gleam important information about your key demographics and optimal posting times for your content. With the Keyword and Competitor reports you can gauge how the market in general is performing in your niche and uncover new avenues to pursue in your social media strategy.
To manage and enhance your brand’s social media presence, software like Sprout Social is essential. Social media is vital to surviving as a business. To learn more about managing your social media presence, check out the other posts on our blog, or contact us for an expert opinion!
Instagram Stories are yet another tool available for brands and social media stars to utilize in their marketing endeavours. Each Story is just 15 seconds long, but that’s plenty of time to pack in high quality content that your audience can enjoy. Instagram Stories are a great way to market products or services or simply boost engagement and drive traffic to your profile.
To keep audiences engaged and to ensure your Stories are visual masterpieces there are a few tools and apps you can use.
Unfold – You don’t have to be a graphic designer to make beautiful branded Stories. Unfold gives users access to a huge library of premade template designs. Simply shoot your video clip or pictures, select the template of your choice, and you’re good to go. Achieve brand consistency by using the same template or similar templates for all of your Stories.
Ripl – Simple animations and slideshows are made easy with Ripl. This app is a favourite among small businesses marketing products and services. Create collages, slideshows and GIF-like animations with your own text, images and icons. Ripl has built-in editing tools, music tracks and more than 250 design templates to choose from. Input your text and you’re ready to post.
Canva Mobile – If you already have colours, fonts and graphics you use for your brand, Canva’s mobile app will allow you to import these design elements to use for your Stories. You can create your own custom templates using on-brand colours and fonts, and apply them to your Stories right from your phone.
Adobe Spark Post – Get access to a full library of professionally shot stock photos, texts, graphics and more with Adobe Spark Post. Use this app to create highly unique and original text-based Stories. You’ll also get access to a wide array of fonts, graphics, and filters so your Stories all remain on-brand.
CutStory – Need more than 15 seconds to tell your Story? CutStory is an app that allows users to break up longer video clips that can be uploaded into consecutive Stories. This way, you still get the benefit of posting Stories and your audience will be able to watch each part in order without getting lost.
Incorporate Instagram Stories into your brand’s marketing strategy and watch business soar. Drive traffic where you need it and convert those leads into customers. Stories are one more new tool at your disposal to engage with your audience.
