You might think that TikTok is just for teens, hip grandparents and celebrities. However, this new and exciting social platform is proving to be extremely beneficial to professionals and entrepreneurs. Keep reading to learn about the TikTok fundamentals and how to use them to grow your business.
Who is TikTok for?
TikTok is arguably for everyone, but some specific sectors of the population use it more than others.
We know that 61% of TikTok users are female and that the age group with the highest number of users is 10-19 years old. The second highest age group is 20-29 years old.
An interesting statistic for business owners to know is that 37% of TikTok users (likely not in the teenage group) have an average household income of six figures or more. That is a lot of consumer power.
Another important thing to note is that although the group with the most users is currently teenaged and young adults, those users get older each year. Because TikTok has become such an integral part of their lives (most open the app at least eight times per day), it will likely continue to be so as they age, get jobs, and increase their income and spending capacities.
How Can Professionals Use It?
Before you create any TikTok marketing strategies, start by browsing through the app and seeing what your competitors are doing. You’ll likely notice that no one is making hard sells on this platform, nor are they doing too much self-promotion.
The purpose of this app is to create fun, interesting, engaging, and short video content that doesn’t look too professional or overly produced.
So, how does a lawyer or real estate agent or small business owner get in on the action?
You can use TikTok to demonstrate your brand’s personality and build likeability with your viewers. Here is a list of TikTok video ideas to use for your business:
- Introduce all your team members over a silly song
- Explain the backstory of your business’ name
- Show your office pets
- Record the step-by-step process of your product being made
- Show a day-in-the-life of the business owner
- Share tips on your specific area of expertise
- Share success stories
Remember, all videos on TikTok are 10 minutes and under. And most users prefer short and snappy video content.
What Analytics Does TikTok Provide?
If you have a TikTok Business Account, you can access the analytics tab. This function allows you to select a specific time period and see which videos aired, the number of views, the number of likes, the number of profile views, and the number of shares.
You can also track your follower count, get a detailed breakdown of trends your followers engage with and what their preferences are, and the average watch time people spent on your videos.
The analytics on TikTok are robust and detailed, making it an excellent platform to market with and track your efforts.
Interested in Marketing Your Business on TikTok?
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