Social media is constantly evolving with new features and tools that make marketing your business more effective and efficient. We are committed to staying apprised of all social platform updates to ensure our clients get the most ROI from the time spent on them. Here, we’re sharing some platform updates that may affect your digital marketing efforts.
No More Swipe Ups on Instagram
Prior to recent updates, the Swipe Up function allowed users to access your website through an Instagram Story that used the Swipe Up tool. Users would swipe upwards on the screen during a Story and be taken directly to your website or online store.
Instagram has replaced this tool with stickers.
Instead of swiping up, users can simply tap the sticker on your Story which opens your store or site. You can customize how you want the sticker to look on your Story by size, font, colour, and placement.
Turn Instagram Stories into Reels
Instagram is competing with TikTok to capture user attention through short videos edited in-app. One way of doing so is through a feature they are currently testing internally called Montages.
Essentially, users can splice together clips from their Stories to form a reel, or montage, of the clips and add music.
This feature will be especially useful for business owners who want to create a montage of their product demos, a behind the scenes montage, or a day-in-the-life montage.
Facebook Introduces Reels
Facebook is also trying to compete with the video-sharing features of other platforms by launching Reels. It is currently only offered to US-based users but will eventually be available globally.
Like on Instagram, Facebook Reels will allow users to create short videos with annotations and music that can be shared.
Facebook Prevents Ads Targeting Teens by Interest
Facebook has recently ruled that businesses cannot target teen users by interest when creating ads. Businesses can only target by interest to users 18 years and older.
This rule will also be applied to Instagram which could affect businesses that cater to a younger demographic on both platforms.
Twitter Is Catching Up
Where is Twitter in the world of video marketing and useability? It seemed like Twitter was falling behind the curve until they announced plans for upcoming changes.
Videos posted on Twitter are notoriously low quality, an issue that has been reported for years. That is one change in the works- less pixelated videos to encourage more video posting and sharing.
Another issue users have had with the Platform is disappearing tweets. The algorithm refreshes the main page, causing some users to lose the tweet they were reading. Over the next couple of months, both of these issues will be resolved.
How Will Your Business’s Marketing Plan Adapt to These Changes?
To get the most out of your marketing budget, you need to be aware of all platform updates and how they could affect you.
We are experts at staying on top of all social media platform changes and ensuring our clients’ marketing plans update alongside them.
If you want help with this, our team is here. Reach out to us today to find out more.
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