2022 could be a big year for your business’s online presence. However, like most business owners and service providers, you’re torn. The more time you spend on digital marketing means less time for your clients and customers.
Luckily, there’s a better way.
You could hire a professional digital marketing agency like Social Eyes Communications to handle your online marketing strategy. Here’s why now is the best time to work with us.
Digital Marketing is Complex
The intricate world of digital marketing is complex and ever-changing. Each month there is a new feature or update to get familiar with. While you could stick to the basics, that won’t help you build your online presence or brand awareness. You need to understand the nuances of each platform and the strategies that will be most effective for you.
Our team of digital marketing experts is dedicated to staying apprised of all strategies so you don’t have to.
IOS Updates Matter
The most recent update to the iOS operating system is generation 15, but do you know what that means for your digital marketing plan? When Apple rolls out a new iOS update, it can change who your ads are targeted to, your ideal users’ privacy settings, and how they get notifications for your posts.
IOS 15, for example, has a new feature called Focus which lets users filter their notifications based on what they want to see.
One of the biggest changes will affect your email marketing strategy. Through the new Mail Privacy Protection feature, senders can no longer see if users have opened their emails.
An exceptional digital marketing agency is always on top of any iOS or Android updates and how they impact your business’s marketing strategy.
Keeping Up with Platform Changes
We posted an article on some of the changes coming to different social media platforms, but more are still being rolled out. That article discussed Instagram getting rid of swipe-ups, Facebook introducing Reels, and Twitter improving its video quality.
There will be additional changes, such as Instagram bringing back its chronological order feed and Facebook removing its detailed targeting option for ads in relation to polarising topics. Also, TikTok is predicted to be the number one social media platform in 2022.
There’s a lot to know when it comes to social media platforms, their best practices, and how to maximize your ROI on them. A great agency specializes in getting you the most bang for your buck.
You Need a Killer Ad Strategy
Does your ad strategy consist of throwing money at Facebook and seeing what happens? You could be wasting hundreds and thousands of dollars on ads if you don’t know what you’re doing.
When you work with a digital marketing agency, you can rest assured that every dollar you invest will be used effectively and successfully toward your goals. Here at SocialEyes Communications, we regularly create customized and goal-oriented ad strategies for our clients, and we have the results to prove it.
Interested in Hiring a Top Tier Digital Marketing Agency?
SocialEyes Communications works with businesses and service providers to create a booming online presence that draws in more clients and customers. If you’re ready to learn more about working with us, contact us today: 1-888-762-1285 or firstname.lastname@example.org.