Do you create graphics and captions to post on your business’s Instagram account? Instagram views anyone who posts content to the platform as a Content Creator. And they recently announced an exciting new perk for creators.
In this blog post, learn what Subscriptions are, how they work, and how they can benefit you as a business owner.
What are Instagram Subscriptions?
You may have noticed back in 2020 that some Facebook business accounts started showing a “Subscribe” button on their pages. This was a new feature that allowed a content creator’s loyal Facebook following to financially contribute to their success.
Fast forward to 2022, and Subscriptions are finally starting to roll out on Instagram.
The feature is currently testing on Instagram with a select number of accounts, so it isn’t available to all creators yet. However, if it does well, it could be a new tool in your toolkit for monetizing your business’s social media presence.
How Do Subscriptions Work?
For the accounts that have access to the Subscriptions feature, they can place a “Subscribe” button on their Stories and/or on their Lives.
When a creator places a button on their Instagram Live, it allows them to engage deeper with those who have opted into subscribing. They can choose to do Lives that only their subscribers have access to.
If a creator adds a button to their Instagram Story, they can see which of their subscribers have seen or engaged with the Story, allowing them to engage back with those users.
Subscribers who comment on a post or send a direct message will have a badge beside their name. This helps the creator choose which users to engage with first and/or most.
Users will subscribe to an account to get these extra perks. Subscribing will cost them a set dollar amount that goes to the creator.
How Will Subscriptions Impact Your Marketing Strategy?
Assuming this feature is successful on Instagram and gets rolled out to everyone, it could be a beneficial asset in your online marketing.
Businesses could offer subscribers special deals and discounts, early access to giveaways and contests, and exclusive access to your team members and/or yourself.
If you have a service-based business, like a law firm or real estate brokerage, subscribers can easily get added to your databases and become new clients. To nurture these relationships, pay particular attention to when a subscriber messages you or comments on one of your posts (they will have a badge beside their name) and prioritize engaging with them.
Instagram Subscriptions could help you nurture online leads and help you maintain relationships with past clients who choose to subscribe.
Ready to Use Instagram to Market Your Firm or Business?
Instagram can be a lucrative platform for building your online visibility and credibility and for attracting new leads. If you’re ready to take advantage of what Instagram has to offer, we’re here to help. Contact us today to get started.
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