When it comes to running your business, decisions are carefully planned and executed (or at least they should be) to make sure goals are achieved. Research and experience show that developing a streamlined strategy for social media advertising consistently proves to be effective in optimizing reach, exposure and aids in lead generation, regardless of what industry you’re in.
Focusing your advertising strategy towards a target audience is the first step in making sure that your business is being seen by the right people. There is truly nothing worse than putting effort and money into developing content that is not being seen by your target market.
Here are some things to consider when developing a social media advertising strategy for your business:
- Start with research
Before you can decide how to attract an audience, you need to know who that audience is. To start, determine who your ideal client is – what do they need to take their business from point A to point B? What services/products do they need to maximize their business? How can you help them achieve their goals? This is called target marketing and it will be the backbone of your advertising strategy. Once you know who your ideal clients are, you can begin strategizing the best possible way to market to them.
2. Develop a marketing budget
In today’s digitally-focused market, most advertising is done online and only gives back what you put in. While there are ways to promote your business or product without spending money, you will likely find that you might not get the results you want. By investing a portion of your operational budget in advertising, you’re literally buying space on your audience’s newsfeeds and can rest assured that your ads are reaching prospects.
3. Decide where to focus your advertising
With new social media platforms being developed constantly, it can be difficult to know which outlets are best suited for your clients and prospects. Based on your target market research, you can figure out where your audience spends most of their time and then focus there; however, sticking with household-name platforms is usually a safe bet. Once you decide on an outlet, or even if you’re using multiple, you need to learn how their algorithms work. For example, sponsored ads on Facebook operate differently from Instagram, which is different from Twitter, and so on. You should have a solid understanding of how any platform you’re using works so that you can develop the most strategic advertising campaigns for your business.
4. Tailor your advertisements to the platform
While all social media serves a similar purpose, no two platforms are exactly alike. This means that an advertisement designed for Facebook might struggle on Instagram unless it’s translated to that platforms’ requirements. Setting aside the time, resources, and budget to complete these alterations to ads is a crucial aspect of developing your strategy, so be sure to account for multiple rounds of content development while planning your marketing operations.
Keeping these factors in mind while creating an advertising strategy is crucial when developing marketing plans for your business. If you need any assistance with marketing or advertising strategy, contact us today and we can help ensure your content is reaching the right audience!