Our Quick Cheat Sheet for Social Media Image Sizing

by | Jun 12, 2017 | Uncategorized | 0 comments

Are you conscious of image sizing when you post on social media? You could have the most beautiful graphic content to post on your social media accounts, but it isn’t going to do you any good if they are not sized correctly.

Why You Should Care About Image Sizing

Most companies completely disregard image sizing guidelines for the platforms that they use. Common problems of incorrectly sized images include:

  • Images are cut off resulting in missing words and image content
  • Pixelation causing images to appear grainy and low in quality
  • Your audience misses out on the full scope of your message because they do not see the images as they were intended to be seen.

Recommended Image Sizes for Popular Social Platforms

Facebook

  • Cover Photo:
    • 828 x 315 px
      • Anything smaller than this size will show as stretched out. Images with logos and text appear best as PNG files. Everything else can be RGB or JPG. Ideal file size is less than 100 KB.
    • Profile Photo:
      • 180 x 180 px
        • One of the most important images for branding on Facebook!
      • Shared Images:
        • 1200 x 630 px
      • Images for Share Links:
        • 1200 x 627 px

Twitter

  • Header Image:
    • 1,500 x 500 px; Max File Size is 10 MB; Accepted File Types are JPG, PNG and GIF.
  • Profile Photo:
    • 400 x 400 px; Max File Size is 100 KB; Accepted File Types are JPG, PNG and GIF.
  • Tweets:
    • minimum expanded to 440 x 220 px; maximum expanded to 1024 x 512 px; required aspect ratio is 2:1; Max File Size is 5 MB for photos and 3 MB for GIFs.

Instagram

  • Photo Posts:
    • 1080 x 1080 px; required aspect ratio is 1:1 – Instagram will scale these photos down for the thumbnails and on the feed so maintaining the aspect ratio is important!
  • Profile Photo:
    • 110 x 110 px; required aspect ratio is 1:1.

LinkedIn

  • Personal Pages
    • Background Image:
      • Between 1,000 x 425 ppx and 4,000 x 4,000 px; Max File Size is 4 MB; Accepted File Types are JPG, PNG and GIF.
    • Profile Image:
      • Between 400 x 400 px and 20,000 x 20, 000 px; Max File Size is 10 MB; Accepted File Types are JPG, PNG and GIF.

 

  • Company Pages
    • Top Logo:
      • 400 x 400 px; Max File Size is 4 MB; Accepted File Types are JPG, PNG and GIF.
    • Hero Image (the image that sits at the top of the Company Page):
      • 974 x 330 px minimum; Max File Size is 2 MB; Landscape Layout; Accepted File Types are JPG, PNG and GIF.
    • Business Banner:
      • 646 x 220 px minimum; Max File Size is 2 MB; Landscape Layout; Accepted File Types are JPG, PNG and GIF.
    • Square Logo:
      • 60 x 60 px; Max File Size is 2 MB; Landscape Layout; Accepted File Types are JPG, PNG and GIF.

YouTube

  • Channel Cover Photo:
    • 2560 x 1440 px on TV Display; 1546 x 423 px will always be visible regardless of device or app used to browse page with a cut off of 507 px on the left and 507 px on the right.
  • Videos:
    • 1280 x 760 px for HD; required aspect ratio is 16:9

 

If you need help with creating social media posts with images that are sized correctly, or if you simply don’t have the time to do it, contact us! We are happy to take care of social media posting for your business!

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