Digital Marketing Trends 2023: Predictions & Insights

The digital marketing landscape changes quickly. It’s crucial that marketers stay ahead of the curve and implement changes to their marketing plans before it’s too late. That’s why we’re sharing some of our top predictions and insights for 2023 so you can start planning your marketing strategy for next year right now.

  1. Welcome to the Metaverse

Tech experts predict that the next evolution of the internet will be the Metaverse: a digital world where humans conduct almost all their activities in this 3D virtual, shared space. Facebook changed its name to Meta last year and pledged $10 billion to this far-out concept. Big brands have announced how they are entering the Metaverse, like Starbucks Odessey, for example.

As far as your 2023 marketing goes, you don’t need to start integrating NFTs quite yet. Consider starting with a 3D avatar on your Facebook or Instagram page. You can create a virtual, animated version of yourself (or your company’s mascot) and start using it to interact with your followers.

  1. Keep Up with TikTok

Although short-form video content has taken the marketing world by storm, longer-form video content hasn’t thrown in the towel (just take a look at YouTube’s massive growth over the last four years!). Consumers are still interested in longer content.

TikTok announced this year that it was increasing its maximum video length to 10 minutes. You can use TikTok’s Creative Center to search audio trends, see the top-performing ads, trending hashtags and more to help you plan your marketing content and ads.

  1. Holistic Marketing

To compete with others in your industry, you need to be investing in marketing systems that cover all your bases, from social media to user experience to Google ads. The various digital aspects are all connected, so leveraging one helps you leverage another.

There has never been a more important time to hire a digital marketing team to help you participate in this arena.

  1. Don’t Sleep on LinkedIn

If you have a B2B business, growing your presence on LinkedIn is a must in 2023. It’s predicted that by 2024, 25 per cent of all ad spend in the United States will be spent on LinkedIn.

Not only can you create and promote ads, gain connections, and nurture leads on LinkedIn, but it is one the best social platforms for establishing authority and credibility. If your business depends on a stellar reputation (what business doesn’t?), then you need to capitalize on LinkedIn.

  1. User Experience is EVERYTHING

It’s obvious that the experience users have on your website and social pages impacts their opinion of you. It’s not enough to simply show up online, you need to cater to users and ensure their experience is over-the-top amazing.

One important aspect we see growing in popularity in 2023 is the use of chatbots on websites. These automated chat boxes appear in a pop-up on your website to help users find what they’re looking for, answer their questions, and facilitate a seamless funnel.

Is Your Marketing Plan Ready for 2023?

Make 2023 the year you skyrocket your company’s growth through digital marketing. Our team of marketing experts is ready to help. Contact us today to learn more.