It seems like these days everyone has a blog, and there’s a good reason for that. When it comes to online advertising, blogging is a vital resource for convertible leads. If you’ve been thinking about starting a blog but hesitant to take the plunge, here are a few big benefits for your consideration:
Drive Visitors to Your Webpage
The more high quality content that can be linked to your web presence, the better. Think about topics, questions or solutions that will resonate with your target audience. When these customers are searching the internet in need of help, your blog could be the resource they turn to. Maximize the chances of potential customers finding your business by posting evergreen content that offers actionable advice.
Show Off Your Subject Matter Expertise
Your customers are shrewd and discerning. Before they can trust you to deliver the goods, they need to know that you are an expert in your field. Blogging gives you a cost effective platform to share your subject matter expertise. If your blog posts offer real, well-researched information readers are more likely to trust your ability to provide a satisfactory product. Your blog is a great place to offer readers the kind of insider information only learned through years being on the job. For instance, the owner of a landscaping company might post seasonal tips for dealing with pests and insects.
Increase Engagement From Customers and Followers
Posting consistently on your blog will help you stay top of mind with your followers. While your followers may not always require your products and services, but when they do need them your company should be the first option they think of. The valuable content posted to your blog will encourage readers to see your company as a resource for quality advice.
Within the blog posts themselves be sure to include your contact information and hyperlinks to other areas of your website like your services page, about page, and any additional high-value content like eBooks and newsletters.
For more expert tips on how to get the most out of your online presence, check our other blog posts! Better yet, contact us directly to get specific advice on how to take your web advertising strategy to the next level.