Most businesses have a slower period of the year when fewer new clients are entering their databases and fewer sales are being made. If you’re in real estate, the spring and summer months may be busier with open houses and new clients wanting to buy or sell. The winter could be slower, but that doesn’t mean you should slow down.
Here, we’ll explore three different ways to make the most of your slow season so that your business continues to grow no matter what quarter you’re in.
Review the Previous Quarter
What worked well last quarter that you want to continue? What was a total flop? Now that you have some extra time, evaluate the effectiveness of your previous marketing strategies. Include your team in these discussions and brainstorm new strategies.
The busy season doesn’t give you much time to sit down and analyze your processes. Perhaps your team needs more detailed SOPs or updated processes altogether. Maybe your physical office is in deep need of organization.
Consider hiring a digital marketing agency to run your online ads. They can analyze what worked well in previous quarters and optimize your strategy to work even better in the next.
Quarterly reviews are useful no matter what industry you’re in. Plan to review your numbers from the previous quarter and your projected numbers for the next.
Prepare for Your Busy Season
Just because fewer people are walking through your doors it doesn’t mean you can take your foot off the pedal. The work you do now will significantly impact the success of your busy quarter. For many businesses, quarter four is their busy period and there are lots of things you can do to prepare for it.
Start by setting new goals for the next quarter and breaking them down into tangible steps. What kind of marketing do you need to start now to see a return next quarter? If you want to increase brand awareness, what kinds of online ads should you be creating? Consistency in marketing is key, so the effort you put in now and continue to put in will pay off later.
The slow season is also an excellent time to build out your team. You have the time to find the right candidates for your positions, vet them thoroughly, and provide in-depth training.
Have you been meaning to revamp your website? Are you curious about making it SEO-friendly? Do you want your branding to extend to your promotional products and social pages?
Creating the right branding for your business is extremely important and requires sufficient time to get it right. Now is the time to schedule team photoshoots, update your marketing videos, and consult branding experts.
Let’s Make Next Quarter Your Best One Yet
Here at SocialEyes Communications, we know how to ensure your digital marketing is always bringing a high ROI no matter what season you’re in. Contact us today to learn more.