Google Ads can be one of the most effective tools in a professional services marketing strategy. They can also be one of the most effective ways to spend significant money without producing meaningful results. The difference between those two outcomes is rarely the...

Every few years, someone announces that Google Ads is too expensive, too competitive, or too disrupted by the latest platform to remain worth the investment. And every time, the data tells a different story. Google still processes more than 8.5 billion searches per...

If you have ever opened Google Analytics and felt a little proud seeing a traffic spike, you are not alone. More visitors feels like progress. It is tangible, easy to report, and looks great in a monthly summary. Then you check your leads and… nothing changed. Or...

At some point, almost every business owner has asked: “Do we still need a blog?” It is a fair question. Social platforms change monthly. Paid ads can drive leads fast. AI tools can generate content in seconds. And many businesses have tried blogging before, only to...

If you have been doing SEO long enough, you have probably lived through an era where ranking felt like a checklist.  Pick a keyword. Put it in the title. Add it to headings. Use it a few times on the page. Build a couple links. Publish. Wait.  Sometimes it worked....

There was a time when a website’s job was simple: look good, list services, show a few testimonials, and provide a phone number. It was the digital version of a brochure you might hand someone at a trade show. You built it once, admired it for a week, and then left it...

Let’s get real. Most businesses have a digital presence that looks good on the surface but is leaking leads like a broken pipe. You’re posting, posting, posting, but how do you know it’s actually working? If your website, ads, and SEO aren’t aligned, you’re leaving...

In a move that caught the marketing world’s attention, OpenAI recently hired top ad specialists straight from Google. If you’re scratching your head thinking, “Cool, but what does this have to do with me?” the answer is simple: everything. The reality is that AI is no...

A decade in digital marketing can feel like a lifetime. Platforms evolve overnight, algorithms shift, and trends fade as quickly as they rise. Yet through it all, one thing has remained constant: our commitment to helping brands show up with strategy, creativity, and...

The way people search is evolving fast. If you’re a lawyer, realtor, accountant, or any other professional service provider still relying on Google keywords or old-school referrals, you’re already behind the curve. Welcome to AI-driven search, where clients aren’t...

Let’s be real. Most businesses treat Google like a magic eight ball. Post a few things, boost a couple of posts, and hope the phone rings. Spoiler alert: it rarely does. If you are serious about growing your business, you need a strategy built for results, not luck....

In 2025, attention is currency, and webinars are one of the smartest ways to earn it. For professional service firms like law offices, webinars aren’t just “virtual events.” They’re powerful sales pipelines that build credibility, grow databases, and generate inbound...

For decades, referrals have been the backbone of professional services. Law firms, medical clinics, consultants, and agencies alike have thrived on one simple principle: if you do good work, clients will spread the word. A personal recommendation carried unmatched...

If you’re a business owner, you already know that the fourth quarter can feel like a sprint and a marathon all at once. Between holiday promotions, year-end reviews, and planning for the new year, it’s easy to get caught up in the chaos. But here’s the truth: Q4 is...

The holiday season is often described as “quiet” for professional services, but for law firms and medical clinics, it’s anything but. Potential clients and patients are still searching, even if they’re distracted by year-end chaos. The challenge? Capturing attention...

The playbook of digital marketing is reshaping traditional advertising. From bold, scroll-stopping visuals to short, punchy copy that hooks in seconds, the same tactics that drive clicks online are now powering billboards, transit ads, and print. In New York and...

For many businesses, summer brings a welcome slowdown. Clients take vacations, campaigns pause, and the inbox isn’t quite as full. While this seasonal dip might feel like a lull, it’s actually one of the best opportunities to step back and take a strategic look at...

The rise of artificial intelligence has stirred up a lot of hype, fear, and confusion in the marketing world. With new tools launching daily, clients are asking questions like, “Are agencies just using ChatGPT now?” and “Do we still need to pay for strategy if AI can...

Every few months, someone declares that Google is dead. The algorithm has changed. AI is taking over. Nobody clicks on links anymore. And yet, Google still processes over 8.5 billion searches per day. The problem isn’t Google. The problem is how you’re using it. If...

If your website is stuck on page three of Google search results, you might as well be invisible. Harsh? Maybe. But true. Studies show that less than 1% of users click past the second page of Google. That means if you're not on page one, you're not even in the...

When Blackmark Protection came to us, they weren’t just looking for a logo, they needed a brand. They had the service, the expertise, and the ambition, but what they needed was a comprehensive brand system that could communicate trust, authority, and modern...

The Shift Has Already Started One of our criminal defence lawyer clients recently landed three new leads, not from Google ads, not from referrals, not even from social media. These leads came straight from ChatGPT. Let that sink in. It wasn’t traditional search. It...

You didn’t go to law school to learn how to run Facebook ads, craft SEO-friendly blog titles, or create carousel posts on Instagram. You became a lawyer to protect people’s rights, advocate for justice, and provide expert legal counsel when it matters most. So why are...

Data is everywhere. From website traffic to social media engagement, email open rates to cost-per-click metrics, businesses are inundated with numbers. But the real question is: how do you know if all those clicks are actually turning into clients? Understanding your...

Your law firm may be running Google Ads, posting on social media, or investing in SEO—but if you’re only paying attention to impressions or clicks, you're missing the full picture. Understanding your law firm marketing metrics is critical if you want to turn your...

Even the most eye-catching ad will eventually wear out its welcome. In the fast-moving world of digital advertising, ad fatigue is a real threat to your campaign’s performance—and your budget. As audiences see the same ad over and over, they begin to tune it out,...

Your law firm has a polished website, a sleek homepage, and a few well-written practice area pages. But if you're not getting consistent inquiries, consultation requests, or case leads, then you’ve got a problem: your website looks good—but it’s not working. A modern,...

You posted a Reel. It got 250 views. You rolled your eyes, muttered “flop,” and questioned why you’re even bothering with content in the first place. Let’s reset that thinking. Because here’s what your content actually looks like: 250 views? That’s a sold-out show at...

In the legal industry, digital advertising plays a crucial role in attracting potential clients. Law firms need to ensure their marketing budget is spent effectively on platforms that provide the highest return on investment. Two of the most powerful advertising...

Artificial intelligence (AI) is transforming the way professional service providers market their expertise, engage with clients, and optimize business operations. Law firms, accounting practices, and other service-based industries are increasingly leveraging AI for...

Artificial intelligence (AI) is revolutionizing the healthcare industry, transforming the way medical practices attract, engage, and retain patients. AI-driven tools and automation are streamlining marketing efforts, optimizing outreach strategies, and improving...

Search engine optimization (SEO) remains one of the most powerful tools for driving organic traffic and increasing online visibility. However, as businesses grow, their digital strategies must evolve to keep pace with changing algorithms, user behaviour, and industry...

Brand consistency is more than just using the same logo and colours—it’s about creating a unified and recognizable presence that reinforces trust, credibility, and professionalism. Whether you’re in healthcare, legal services, finance, real estate, or any other...

Local SEO has evolved dramatically in recent years, and search visibility is a key factor in attracting new clients and maintaining a competitive edge. As search engines continue to prioritize user experience and relevance, businesses that fail to optimize for local...

Law firms face intense competition in online marketing, and attracting high-value clients requires more than just a strong website. Pay-per-click (PPC) advertising has long been essential for legal marketing, but recent Google Ads updates are making it easier to...

Search engine optimization (SEO) has long been the foundation of digital marketing, helping businesses increase their online visibility and attract organic traffic. However, a new AI-driven approach, CHERP(Conversational Human-Enhanced Response Processing), is...

In 2024, a family law firm approached us with a new set of clear business goals: to increase their client base, improve client retention, and strengthen their digital presence. Having worked with us for two years, they were looking to take their digital marketing...

Valentine’s Day is more than just a celebration of love—it’s a prime opportunity for businesses to engage their audience in meaningful ways. Seasonal marketing, especially around holidays like Valentine's Day, taps into heightened emotions and spending patterns,...

Businesses are facing increasing pressure to make smarter, data-driven decisions that directly impact their bottom line. Marketing is no longer just about impressions, clicks, or shares—it’s about driving measurable business growth. At SocialEyes Communications is...

Staying ahead of Google’s algorithm updates is essential for businesses that rely on online visibility. Google’s 2025 algorithm updates have once again raised the bar, focusing on user experience, content quality, and advanced AI integration. For marketers,...

Allocating a digital marketing budget effectively is one of the most crucial decisions a business can make. As digital platforms evolve and consumer behaviours shift, knowing where to allocate resources can make the difference between a campaign that thrives and one...

Search engine optimisation (SEO) is essential for businesses looking to maintain visibility and grow online. However, SEO is often surrounded by myths and misconceptions that can prevent organisations from fully embracing its potential. Whether you’re a business owner...

Your website is often the first point of contact between your business and potential clients. It acts as a virtual storefront, representing your brand, showcasing your expertise, and driving client engagement.  A poorly designed website can deter clients, while a site...

In recent years, video marketing has emerged as a powerhouse strategy for businesses across industries. Video content offers a unique way to connect with audiences, showcase expertise, and drive client engagement, making it the preferred medium for reaching potential...

Professional service providers are facing a pivotal shift in how they attract and retain clients. Your online presence is no longer optional—it’s a necessity. As we approach 2025, search engine optimisation (SEO) is evolving into a non-negotiable strategy for any...

Artificial intelligence (AI) is transforming industries across the globe, and digital marketing is at the forefront of this revolution. It offers a powerful way to improve marketing strategies, streamline operations, and enhance client experiences.  Digital marketing...

As 2024 draws to a close, we reflect on a year that has been nothing short of transformative for SocialEyes Communications. Traditionally, we’ve celebrated our wins in PR, campaigns, and industry recognition, and while 2024 had its fair share of victories, this year...

For professionals like accountants, financial advisors, and other financial service providers, building a solid online presence is critical. An effective SEO strategy tailored for financial services can increase visibility, attract qualified leads, and establish a...

Attracting high-net-worth clients requires a specialized marketing approach. Unlike other client demographics, high-net-worth individuals (HNWIs) have unique financial needs and are highly selective when choosing a financial advisor. Pay-per-click (PPC) advertising...

Building a brand identity that resonates with clients is an essential part of success in any industry, and this holds especially true for professional services. Lawyers, medical professionals, accountants, home developers, and medical spa owners all depend on a strong...

Patient engagement has become essential for healthcare providers to improve service quality, enhance patient retention, and establish a competitive presence in the healthcare market. A well-designed medical website can be a powerful tool to achieve these goals,...

Having a high-performing website is crucial for medical professionals. Whether you’re a doctor, dentist, or run a medical spa, your website is often the first impression potential patients have of your practice. A well-designed, optimized website not only enhances...

Reviews and testimonials have become pivotal in shaping the reputation of professional service providers. Whether you’re a lawyer, medical professional, home developer, accountant, or medical spa owner, your online reputation significantly impacts your ability to...

Attorneys and law firms need more than just a website to attract clients. To get noticed, your site needs to rank well in search engine results, which requires a strategic approach to SEO. Whether you're a lawyer or a professional service provider like a medical...

Standing out online as a professional service provider is crucial. While organic search strategies are essential, Pay-Per-Click (PPC) advertising offers a powerful way to drive targeted traffic and maximize ROI. With platforms like Google Ads, PPC can deliver...

The healthcare landscape is changing rapidly. Patients no longer rely solely on word-of-mouth recommendations or directories to find medical professionals. Instead, they turn to the internet, particularly search engines like Google, to research and select their...

The competition among professional service providers like attorneys, doctors, dentists, accountants, and financial advisors is fiercer than ever. As more clients turn to online searches to find the services they need, ensuring your practice stands out is crucial. Pay...

Whether you're a lawyer, doctor, dentist, or another type of professional, your branding has become more important than ever. With the constant evolution of social media and digital marketing tools, the way you present your professional services business to your...

Search engines today are flooded with millions of blogs, ads, and social media posts. As the number of online content continues to rise, it becomes increasingly challenging for brands to stand out. To cut through the noise, businesses often turn to Search Engine...

By now we all know that mobile devices have become ubiquitous with nearly all consumers using smartphones and tablets to access the internet and browse websites. According to recent statistics, mobile devices accounted for over 50% of global internet traffic,...

Personal branding has become more important than ever for professionals and entrepreneurs looking to stand out in a crowded marketplace. With the rise of social media and digital platforms, individuals have more opportunity to build and showcase their personal brands,...

There are plenty of myths and misconceptions in the world of digital marketing that can often lead businesses astray and hinder their success. Debunking and uncovering the true facts behind them can help you navigate the online environment with much more clarity and...

When it comes to making purchasing decisions online, consumers rely heavily on information and reviews, making your business’s reputation more critical than ever. Online reputation management (ORM) plays a pivotal role in shaping public perception, building trust, and...

In today's digital landscape, where social media platforms and search engines dominate the marketing conversation, it's easy to overlook one of the most effective and enduring tools in the marketer's arsenal: email. Email marketing remains a cornerstone of successful...

In today's competitive digital landscape, paid social media advertising has become a powerful tool for businesses to reach their target audience, drive engagement, and increase conversions. However, to maximize return on investment (ROI) from your social media ad...

Maintaining a robust online presence is essential for individuals and businesses in today's digital age. Social media platforms offer unparalleled opportunities for networking, brand building, and communication. However, navigating the divide between personal and...

Valentine's Day isn't just for chocolates and roses—it's also an excellent opportunity for professional businesses to show their clients some love and strengthen brand loyalty. While industries like real estate, law, and financial lending may not seem inherently...

In an increasingly digitized world, where interactions often feel fleeting and impersonal, the ability to forge authentic connections with an audience has become more crucial. Authenticity is the cornerstone of meaningful communication and businesses that prioritize...

In the dynamic world of social media, staying ahead of the curve is vital for businesses aiming to maintain a competitive edge. As we traverse through the first half of 2024, the digital landscape continues to grow rapidly, with emerging trends reshaping how brands...

In an era where smartphones have stellar cameras and high-definition video recording, the power to capture compelling visuals lies in the palm of our hands. Whether you're a seasoned content creator, a business owner, or simply someone with a penchant for filming, the...

As we bid farewell to December 2023, it's time for my annual tradition of reflection on the year that was. A Year Defined by Change and Growth If we look back on 2022, it was a year marked by transformation, enlightenment, and a resolute focus on achieving our goals....

In the ever-evolving world of digital marketing, businesses are continually seeking new avenues to connect with their target audience and foster meaningful relationships. One such avenue that has gained significant traction recently is using Facebook Groups. For...

In the ever-evolving world of digital marketing, staying ahead of the curve is essential. Each year, social media continues transforming how businesses engage with their audience, and 2024 promises to be no different. As we step into this new frontier, SocialEyes...

The holiday season is more than a time for festive decorations and warm gatherings. It's also a prime opportunity for business professionals to boost their digital marketing efforts and connect with clients meaningfully. At SocialEyes Communications, we understand the...

In the ever-evolving digital landscape, a user's experience on your website is often the first point of contact with your brand. A well-crafted website not only draws visitors but also converts them into loyal customers. As we approach the end of 2023 and look ahead...

As the end of the year quickly approaches, business professionals across industries, including realtors, lawyers, and financial advisors, need to ensure their digital marketing strategies are firing on all cylinders in Q4. The year's final quarter presents unique...

In the rapidly changing world of digital marketing, staying ahead of the curve is not just an aspiration; it's an imperative. For business professionals like realtors, lawyers, and financial advisors, harnessing the full potential of SEO (Search Engine Optimization)...

In the rapidly evolving digital marketing landscape, staying ahead of the curve is not just an option; it's a necessity. With the meteoric rise of TikTok, a new avenue for businesses to engage and connect with audiences has emerged. At SocialEyes Communications, we...

In the ever-evolving digital landscape, Google Ads is a formidable tool for businesses to reach their target audience with pinpoint accuracy. For real estate teams and law firms, harnessing the full potential of Google Ads can yield remarkable results. At SocialEyes...

In today's digital age, your business's online presence is a crucial gateway to your potential customers and clients. With consumers increasingly turning to the internet for information, products, and services, having a well-functioning and aesthetically pleasing...

In the realm of digital marketing, few platforms wield as much power and influence as Instagram. With its visually captivating interface and massive user base, Instagram offers a unique stage for businesses to showcase their stories. At SocialEyes Communications, we...

In today's competitive digital landscape, establishing a strong brand presence is crucial for the success of any business. Your brand is more than just a logo or a tagline; it's the personality and essence of your company. A well-crafted brand can set you apart from...

In the highly competitive landscape of professional services, acquiring new clients is a top priority for firms seeking growth and success. While traditional lead generation tactics play a role, the power of branding should not be overlooked. A strong and...

Lights, camera, engagement! Unlock the secrets to captivating your audience with mesmerizing videos that leave them craving for more. In this blog, we'll unveil the ultimate guide to mastering the best filming practices, elevating your videos to new heights of...

Effective project management serves as the cornerstone of success in the world of digital marketing. At SocialEyes Communications, we understand the significance of streamlined project execution and delivering exceptional client results. Our dedicated Client Success...

In the fast-paced world of digital marketing, establishing and maintaining strong relationships with clients is paramount to success. At SocialEyes Communications, we understand the significance of nurturing these connections, and that's why we have dedicated Client...

Businesses are constantly seeking effective ways to reach and engage their target audience. Google AdWords, now known as Google Ads, has emerged as a powerful advertising platform that enables businesses to connect with potential customers at the right moment. In this...

In this fast-paced digital age, social media platforms evolve to cater to users' needs. Instagram, one of the leading platforms in the industry, has launched an exciting app called Threads. Designed to enhance communication and foster deeper connections among users,...

In today's digital age, social media platforms have become integral to our lives. Among them, Instagram is a powerhouse for connecting individuals and brands. With over a billion active users, it's a platform where engagement and visibility play a crucial role in...

In today's highly competitive business landscape, effective communication and strategic marketing play a vital role in the success of any organization. With the emergence of digital platforms and the increasing influence of social media, companies need to harness the...

In today's fast-paced world, where attention spans are shrinking, video marketing has emerged as a dominant force for businesses to effectively communicate their messages and captivate their target audience. The rise of platforms like YouTube, Instagram, and TikTok...

In today's hyper-connected and competitive business landscape, building strong relationships is a fundamental component of achieving long-term success. Whether it's with customers, employees, partners, or stakeholders, fostering genuine connections based on trust,...

Content marketing has emerged as a powerful tool for businesses to attract, engage, and retain their target audience. But with the proliferation of content online, it's becoming increasingly challenging to cut through the noise and grab the attention of your audience....

In today's fast-paced and competitive business landscape, establishing a strong brand presence and gaining exposure is vital for success. Public Relations (PR) plays a crucial role in helping businesses optimize their exposure and reach their target audience...

As businesses continue to compete in the ever-evolving digital landscape, the need for effective marketing strategies becomes increasingly important. One trend that has gained significant traction in recent years is video marketing. Video marketing involves the...

Whether you’ve heard about Artificial Intelligence or not, this is a hot topic in the digital marketing space and for good reason. This technology has the power to take everything we know about digital marketing to the next level, and you do not want to miss out on...

Omnichannel marketing researches, monitors, and optimizes the entire client journey with your brand. It encompasses the various touchpoints clients encounter from your business, how they interact with them, and how they experience your brand. For example, suppose you...

Artificial intelligence (AI) is transforming the digital marketing landscape by providing marketers with powerful tools to optimize their efforts. There is lots of discussion however, that AI will eventually replace digital marketers and the human work in this field....

Every year on December 31, I put “pen to paper” and reflect on the year that has passed, and together with Dave, we set new goals for the year ahead. The goal-setting is actually a constant practice we do at SocialEyes, however, it doesn’t feel official until I...

The digital marketing landscape changes quickly. It’s crucial that marketers stay ahead of the curve and implement changes to their marketing plans before it’s too late. That’s why we’re sharing some of our top predictions and insights for 2023 so you can start...

The digital marketing landscape experienced several changes in 2022. From old platforms evolving and new consumer behaviours to a refocus on the importance of paid ads, there were many lessons learned for business owners to carry forward into 2023. Here, we’ll go over...

Regardless of the industry or the type of business you run, we are all after leads. Leads- which can also be considered potential clients- drive your business forward and allow you to keep growing. However, garnering new leads isn’t always straightforward, especially...

There are four more months in 2022 to hit your sales and marketing goals. Now is not the time to take your foot off the pedal, it’s time to double down on your goals and the steps to achieving them. Not only are you thinking about the quarterly goals you want to hit,...

With a new season comes new trends in digital marketing. Fall is when parents think about back to school and Thanksgiving get-togethers, businesses think about their quarter-four goals, and brands start preparing for the holiday shopping season. Whether you’re a firm...

Having a budget for marketing, and specifically, digital ads is incredibly important in today’s market. Digital ads expand your reach, bring in new clients, help establish authority, and so much more. However, when a business is looking to cut costs, the first place...

Most businesses have a slower period of the year when fewer new clients are entering their databases and fewer sales are being made. If you’re in real estate, the spring and summer months may be busier with open houses and new clients wanting to buy or sell. The...

Your business or firm may have a website and social media pages, but another aspect of digital marketing you don’t want to skip out on is email marketing. This lucrative tactic can skyrocket your client retention rate, garner new clients, and ensure no opportunity to...

A big part of what makes digital marketing so crucial to growing your firm or business is running engaging, enticing, and effective social media ads. It’s not enough to simply post to your Instagram feed or do the occasional Facebook Live. If you really want to...

Social media platforms are constantly evolving and without dedicated attention paid to these changes, your marketing strategy could fall behind and become outdated. Luckily, our team at SocialEyes Communications is dedicated to staying on top of these updates and...

The social media landscape is constantly shifting with each platform seemingly adding new features monthly. As a realtor, attorney, and/or business owner, how can you keep up? Don’t worry, we’ve got you covered! Keep reading to learn all about Facebook’s newest...

Do you create graphics and captions to post on your business’s Instagram account? Instagram views anyone who posts content to the platform as a Content Creator. And they recently announced an exciting new perk for creators. In this blog post, learn what Subscriptions...

You might think that TikTok is just for teens, hip grandparents and celebrities. However, this new and exciting social platform is proving to be extremely beneficial to professionals and entrepreneurs. Keep reading to learn about the TikTok fundamentals and how to use...

It seems like every month, Instagram rolls out new features that make marketing your business easier and more efficient. However, staying apprised of these changes can be time-consuming which is why we take care of that for you! Here, we’ll explain Instagram’s newest...

2022 could be a big year for your business’s online presence. However, like most business owners and service providers, you’re torn. The more time you spend on digital marketing means less time for your clients and customers. Luckily, there’s a better way. You could...

2021: Agility and Growth   Every year, on December 31, I reflect on the year that has passed and set goals for the year ahead.  2020 was a year of reflection, change and transformation (last year’s reflection can be found here). It injected new meaning into our...

Instagram is one of the best social platforms for realtors to use to advance their businesses, find new clients, and grow their networks. Its many visual features are perfect for showcasing listings, from posts to Stories to IGTV to Reels. Specifically, Reels are an...

With 2021 coming to a close, marketers and business owners everywhere are getting ready to start 2022 with a bang. Will the same trends we saw emerge in 2021 be effective next year? Where should you focus your marketing budget next year? To help you answer these...

Realtors everywhere are wondering how to continue business as usual when the climate is anything but normal. How can people buy houses if they’re in isolation? How can I best serve my clients right now? These are great questions that can be answered with technology....

As a lawyer, you spent years in higher education learning to be the best attorney you could be. But all those years of schooling likely didn’t teach you how to market your firm or your services. We specialize in creating and expanding the digital presence of lawyers,...

The holiday season is the perfect time of year to spread both festive cheer and brand awareness. It’s a time for giving back, showing gratitude, and nurturing your client relationships. Holiday marketing campaigns are starting to take off, and whether you’re a...

There is one final quarter left in 2021 and it’s an important one. This is your last opportunity to hit your goals for the year and end 2021 on a high note. Digital marketing is extremely important for hitting your goals and having a plan for your marketing budget is...

Social media is constantly evolving with new features and tools that make marketing your business more effective and efficient. We are committed to staying apprised of all social platform updates to ensure our clients get the most ROI from the time spent on them....

Two factors that determine the success and growth of your business are sales and marketing. While these two departments have some overlap, they are different. As a digital marketing company, we see time and time again the confusion around this topic, so keep reading...

Thanks to the global pandemic, lawyers who never operated online before were forced to pivot to accommodate social distancing restrictions. We saw firms that once relied on billboards, ranking directories and bus stops start to utilize the power of digital marketing...

Apple has slowly begun to roll out its new iOS 14 update on their devices, and it is being met with apprehension from marketers and business owners. While this update is exciting for consumers, it is placing a disadvantage on Facebook advertisers. Here, we’ll break...

It seems like there’s a new platform on the marketing landscape every day, making it hard to know which ones are worth your time and marketing dollars. One of the newest and most intriguing social platforms is Clubhouse, where users can listen to or participate in...

Written  by: Tracey Nolan, Digital Marketing Specialist and Account Manager Picture it, Chicago in the early 1960s. Ramsey Lewis is playing “The In Crowd” at the Bohemian Caverns, Mies van der Rohe has arrived from Europe and is bringing his modernist skyscrapers to...

Every year on December 31, I reflect on the year that has passed – what has been accomplished? What can we strive towards? What goals can we set for the year ahead? Last year, on this day, it was the end of a decade. 2019 was quite the year and there was a lot of...

Summer is coming to a close and businesses are beginning to test the waters as they re-open their doors. For many, being closed or partially closed for the past several months has tested their planning, strategy, and resiliency. It has been a challenging time for all,...

As you have probably seen all over social media and the news this last week, protests are being held and calls to action have been shared to end the systematic racism and police brutality black people face. This isn’t a new movement; black lives have been battling...

There are so many important metrics to track when marketing your business online. Each social platform has its own metrics with some that are more important than others. When it comes to Facebook, how much does your page follower count matter? Should you be worried if...

Law firms are among the fortunate businesses that can still thrive during this crisis. Not only can you connect with your clients online and through technology, but your services are still in demand. Now is not the time to retreat out of fear or anxiety. This is the...

Businesses that offer financial services are being faced with a huge opportunity right now. People everywhere are evaluating their finances and wondering how they’re going to make it through this crisis. Your business can provide immense relief, support, and...

Realtors everywhere are wondering how to continue business as usual when the climate is anything but normal. How can people buy houses if they’re in isolation? How can I best serve my clients right now? These are great questions that can be answered with technology....

Businesses everywhere have been impacted by the coronavirus and many owners are anxious about taking next steps. If you’re in this situation, you’re not alone. And, there are plenty of things you can do to stay busy and keep moving your business forward. ...

This article first appeared in The Lawyer's Daily. (January 28, 2020, 11:24 AM EST) -- Legal marketing has gone through a major shift and notable evolution over the years. There was once a time where the law society prevented lawyers and firms from marketing...

It's December 31, 2019. Today's date marks the last day of the year, but also the last day of the decade. Every year on December 31, I sit down and think about what I have accomplished over the past year, but also what I wish for and what goals I wish to achieve for...