Every few months, someone declares that Google is dead. The algorithm has changed. AI is taking over. Nobody clicks on links anymore. And yet, Google still processes over 8.5 billion searches per day. The problem isn’t Google. The problem is how you’re using it.
If your business isn’t seeing leads from search, it’s not because Google isn’t working. It’s because your strategy is outdated, misaligned, or missing altogether.
Search Is Smarter Than Ever
The days of keyword stuffing and vague landing pages are over. Google is smarter now. It knows the difference between helpful content and filler. It knows when your website loads slowly, when your content lacks clarity, and when your call-to-action is buried three scrolls down.
That’s why showing up on the first page takes more than just having a website. You need to speak Google’s language. That means strong technical SEO, relevant and localized content, and a clear value proposition that matches what your potential clients are actually searching for.
SEO Isn’t Just a “Nice to Have”
If you’re still relying on referrals or Facebook ads alone, you’re missing out on high-intent traffic from people who are actively looking for exactly what you do. And with the rise of AI tools like ChatGPT and Google’s Search Generative Experience (SGE), that visibility is more important than ever.
We’ve seen it firsthand. One of our criminal defence clients landed three new leads not from Google Ads or referrals, but from ChatGPT. These AI tools don’t make up answers. They pull from content that already exists on the web. If your site isn’t optimized for both traditional and AI-powered search, you’re invisible.
Google Ads Won’t Save a Bad Site
Some professionals try to bypass SEO by throwing money at Google Ads. But here’s the thing: ads don’t work if the rest of your funnel is broken. If your landing page doesn’t load fast, convert well, or match the intent of the ad, your cost-per-click goes up and your ROI drops.
Great Google Ads campaigns are rooted in strategy, not guesswork. That includes targeting the right keywords, writing compelling ad copy, and sending users to pages that are built to convert.
How to Fix It
You don’t need to be an SEO wizard or spend $10,000 a month to win on Google. You just need the right partner and the right plan.
Here’s what works:
- On-page SEO that speaks to your audience and Google
- Local SEO that gets you found in your own neighbourhood
- Google Ads that are smart, targeted, and built around real intent
- Website content that answers real questions and builds trust
- AI search optimization that gets your site pulled into ChatGPT and beyond
The tools are all there. You just need to use them right.
Ready to Get Found?
Google isn’t dead. It’s just waiting for you to show up the right way.
Contact us today to get a free strategy call and see how we can help you turn search into your strongest lead source.
Email us at info@socialeyescommunications.com or contact us here to get started.