Are you conscious of image sizing when you post on social media? You could have the most beautiful graphic content to post on your social media accounts, but it isn’t going to do you any good if they are not sized correctly. Why You Should Care About Image Sizing Most...

The best B2B practices used to be as simple as cold calling or emailing, but times have-a-changed. In today’s market, you must prove your worth to your target audience before they will engage. Here are the top 5 B2B digital marketing practices that you should be using...

Do you know what it takes to build and maintain a successful brand? It is about more than just getting eyeballs on your website. A strong branding strategy encompasses five key elements: Logo, Colour, Slogan These elements represent the image you want to portray to...

Social media browsing usually happens during times of boredom, relaxation or more predominantly out of habit (when you have the time, of course). It is unlikely that you will be browsing your social media platforms while you are busy at work....

LinkedIn serves as a great tool for recruiting or job searching, but also serves as an effective platform for growing your business - after all, it is an online businessnetworking channel. If leveraged properly, LinkedIn allows for client engagement, brand building,...

Over the years, LinkedIn has evolved from a catalogue of contacts and database of resume-like profiles to a fully encompassing social network bursting with opportunities - branding, advertising, networking, lead generation, recruiting, content...

Every business and business owner wants their website to show up on the first page of a Google search. Search Engine Optimization (SEO) is the process of controlling the visibility of a website or web page in a search engine's results—often...

Your LinkedIN Company Page is important and useful for a variety of reasons. Your Company Page can be used as a community to share relevant information, increase your visibility, demonstrate your expertise, educate your followers, and validate your business. The...

If we could fill up a room with your ideal target audience, would you attend to pitch your business? You likely know by now that most, if not all, prospective consumers are part of the Facebook community. With 900 million daily users, your target audience is on...

At this very moment, there are over 316 million monthly active users on Twitter. There are also roughly 500 million tweets per day. Twitter is one of the fastest growing social media platforms. Twitter is used to stay up to date on current trends,...

Back in December, Hootsuite distributed a blog post that was very telling about the connection between social media utilization and business growth. The blog was about the evolution of digital marketing and how these days, businesses actually...

The New Year provides new beginnings and an excuse to implement new and improved practices in your life. This means both professionally and personally. While most New Year resolutions include some form of healthy eating, regular exercise and a vow to focus on the...