Social media platforms are constantly evolving and without dedicated attention paid to these changes, your marketing strategy could fall behind and become outdated. Luckily, our team at SocialEyes Communications is dedicated to staying on top of these updates and expertly incorporating them into our clients’ marketing plans.
Here, we’ll explore some of the biggest updates to social media platforms in the last six months.
Facebook
Recently, Meta announced that it will be allowing all Reel creators to take advantage of the Facebook Stars feature. This feature allows Reel watchers to purchase stars at different amounts and send them to the Reel creator. This update allows more creators to have more options for monetizing their content.
Meta also wants to make it easier for consumers to purchase goods and services through the platform, so they’ve announced that they are working on a new digital wallet. What makes this wallet so unique is that it will allow users to own NFTs or non-fungible tokens. Because this concept is foreign to most users, Meta also released a guide on what NFTs are and how you will be able to use them on the platform one day.
Instagram
Instagram is giving users more control over how their profiles look to their followers. In the grid feed, typically, a user’s most recent grid posts show up in the top squares. With this new update, users can pin three posts to the tops of their grids to override the chronological order. This could be excellent for brands who want to keep key informational posts near the top.
Read our recent blog on Instagram’s creation of Subscriptions here.
Click here to read about Instagram’s updates to Friends and Followers.
Learn about the biggest changes to Instagram in 2022 here.
TikTok
The not-so-new kid on the social media platform block has revealed an update that is making marketers clap with glee. TikTok announced its new Attribution Manager which allows ad managers to select specific and customized attributions to their ads. This means ad managers can glean more data from their ads’ performances on the platform.
In other TikTok news, after the platform was found to be failing at protecting younger users from viewing inappropriate content, they’ve made some changes. One of the facets of this update makes it easier for users to flag ad content that is unbranded or was created to trick children into making a purchase. Since cracking down on ad transparency in the app, marketers are reminded to be extra diligent in ensuring their ads are ethical and above board.
Twitter
To improve engagement on the platform, Twitter announced it will be rolling out Branded Likes. These Likes are animated and branded, as the name suggests, and will come at a cost to the brand. They will be available to all Twitter users in the US, UK, and Japan first before rolling out to everyone else.
Is Your Firm or Business Utilizing Social Media?
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The social media landscape is constantly shifting with each platform seemingly adding new features monthly. As a realtor, attorney, and/or business owner, how can you keep up?
Don’t worry, we’ve got you covered! Keep reading to learn all about Facebook’s newest feature and how to take advantage of it in your digital marketing.
What Are Facebook Pages?
Your Facebook Page is your business’s headquarters on Facebook. It makes it easy for Facebook users to learn about your business, your services, your credibility, and how to work with you. Not only can you advertise your offerings with posts and ads and share relevant content to your Page feed, but users can also read testimonials from previous clients on your Page.
The New Facebook Pages Experience
While that original Facebook Page option is still available, Facebook has unveiled an updated, more intuitive version for you to transition to.
The new Facebook Pages experience layout is cleaner and more organized, which means it’s easier for users to navigate. It comes with impressive Page management tools that the previous version lacked.
From your Page, you can follow the pages of leaders in your industry, brands, and your partners. This creates a unique feed for your Page that you might not have in your individual profile.
For teams, the new Facebook experience allows you to give access to your colleagues to make posts or changes to the page. You can even give access to specific tasks within the Page.
Your new Facebook Page will still have all of the posts you made previous to the change, access to Instagram account linking, monetization and advertising, insights, your inbox, Stories, events, and groups. If your Page currently has a blue badge, that will also transfer to your new Page.
Should Your Business Transition to the New Pages?
Before you make the switch to a new Page, there are a few things you should know.
First, Page Likes will only transfer over to your new Page if the user also follows your Page.
Second, the roles you assign in the original Facebook Pages such as editors and moderators will not be available. Instead, you can assign access to specific tasks within the Page.
Third, you currently cannot schedule posts in the new Page experience. To do so, you will need to use the Meta Business Suite and Creator Studio.
Fourth, some content may not transition over from your old Page. Some Stories may not transition, your ads and messages could be in different places than you’re accustomed to. Your bio may need to be shortened.
While the new Pages experience isn’t perfect, it does offer many more advancements that can benefit you as a business owner. If you choose to give it a try, you may find that it provides a much better experience for your team and your followers. Plus, you can always switch back to the classic Pages experience.
Do You Need Help Creating Your Business Facebook Page?
Our team of social media marketing experts can craft a brand new Facebook page for your business, practice, or firm, or shift your current Page to the newest version. Simply reach out to us here!
Do you create graphics and captions to post on your business’s Instagram account? Instagram views anyone who posts content to the platform as a Content Creator. And they recently announced an exciting new perk for creators.
In this blog post, learn what Subscriptions are, how they work, and how they can benefit you as a business owner.
What are Instagram Subscriptions?
You may have noticed back in 2020 that some Facebook business accounts started showing a “Subscribe” button on their pages. This was a new feature that allowed a content creator’s loyal Facebook following to financially contribute to their success.
Fast forward to 2022, and Subscriptions are finally starting to roll out on Instagram.
The feature is currently testing on Instagram with a select number of accounts, so it isn’t available to all creators yet. However, if it does well, it could be a new tool in your toolkit for monetizing your business’s social media presence.
How Do Subscriptions Work?
For the accounts that have access to the Subscriptions feature, they can place a “Subscribe” button on their Stories and/or on their Lives.
When a creator places a button on their Instagram Live, it allows them to engage deeper with those who have opted into subscribing. They can choose to do Lives that only their subscribers have access to.
If a creator adds a button to their Instagram Story, they can see which of their subscribers have seen or engaged with the Story, allowing them to engage back with those users.
Subscribers who comment on a post or send a direct message will have a badge beside their name. This helps the creator choose which users to engage with first and/or most.
Users will subscribe to an account to get these extra perks. Subscribing will cost them a set dollar amount that goes to the creator.
How Will Subscriptions Impact Your Marketing Strategy?
Assuming this feature is successful on Instagram and gets rolled out to everyone, it could be a beneficial asset in your online marketing.
Businesses could offer subscribers special deals and discounts, early access to giveaways and contests, and exclusive access to your team members and/or yourself.
If you have a service-based business, like a law firm or real estate brokerage, subscribers can easily get added to your databases and become new clients. To nurture these relationships, pay particular attention to when a subscriber messages you or comments on one of your posts (they will have a badge beside their name) and prioritize engaging with them.
Instagram Subscriptions could help you nurture online leads and help you maintain relationships with past clients who choose to subscribe.
Ready to Use Instagram to Market Your Firm or Business?
Instagram can be a lucrative platform for building your online visibility and credibility and for attracting new leads. If you’re ready to take advantage of what Instagram has to offer, we’re here to help. Contact us today to get started.
You might think that TikTok is just for teens, hip grandparents and celebrities. However, this new and exciting social platform is proving to be extremely beneficial to professionals and entrepreneurs. Keep reading to learn about the TikTok fundamentals and how to use them to grow your business.
Who is TikTok for?
TikTok is arguably for everyone, but some specific sectors of the population use it more than others.
We know that 61% of TikTok users are female and that the age group with the highest number of users is 10-19 years old. The second highest age group is 20-29 years old.
An interesting statistic for business owners to know is that 37% of TikTok users (likely not in the teenage group) have an average household income of six figures or more. That is a lot of consumer power.
Another important thing to note is that although the group with the most users is currently teenaged and young adults, those users get older each year. Because TikTok has become such an integral part of their lives (most open the app at least eight times per day), it will likely continue to be so as they age, get jobs, and increase their income and spending capacities.
How Can Professionals Use It?
Before you create any TikTok marketing strategies, start by browsing through the app and seeing what your competitors are doing. You’ll likely notice that no one is making hard sells on this platform, nor are they doing too much self-promotion.
The purpose of this app is to create fun, interesting, engaging, and short video content that doesn’t look too professional or overly produced.
So, how does a lawyer or real estate agent or small business owner get in on the action?
You can use TikTok to demonstrate your brand’s personality and build likeability with your viewers. Here is a list of TikTok video ideas to use for your business:
Introduce all your team members over a silly song
Explain the backstory of your business’ name
Show your office pets
Record the step-by-step process of your product being made
Show a day-in-the-life of the business owner
Share tips on your specific area of expertise
Share success stories
Remember, all videos on TikTok are 10 minutes and under. And most users prefer short and snappy video content.
What Analytics Does TikTok Provide?
If you have a TikTok Business Account, you can access the analytics tab. This function allows you to select a specific time period and see which videos aired, the number of views, the number of likes, the number of profile views, and the number of shares.
You can also track your follower count, get a detailed breakdown of trends your followers engage with and what their preferences are, and the average watch time people spent on your videos.
The analytics on TikTok are robust and detailed, making it an excellent platform to market with and track your efforts.
It seems like every month, Instagram rolls out new features that make marketing your business easier and more efficient. However, staying apprised of these changes can be time-consuming which is why we take care of that for you!
When you open your Instagram feed, the algorithm typically shows you posts from accounts you engage with the most, view the most, and posts that it thinks you will want to see based on your history.
This default feed algorithm was alright, but the changes Instagram has rolled out are much more satisfying to users.
The Favourites Feature
In addition to the default feed we’re all used to, users can now select either Favourites or Following from the top left corner of the mobile app.
The Favourites option comprises of accounts that the user has labelled as their Favourites.
They do this by going to their personal profile and tapping the menu in the top right corner of their screen. Near the bottom of the menu, they will find “Favourites” which they can click, and use the search bar to find accounts. When they see an account they like, they can click “Add” next to it.
Users can also go to a brand’s profile and click the “Following” button. A pop-up menu will appear where they can select “Add to Favourites”.
The Following Feature
From the same tab that users select “Favourites”, they can also select “Following”. This option allows them to see posts from accounts that they follow.
What makes this option different from the default feed view?
The normal feed view includes posts from accounts you follow with the addition of posts from suggested accounts and ads. The Following view does not show posts or ads from suggested accounts.
Both the Following feed option and the Favourites feed option will show posts in chronological order.
Using Instagram to Market Your Business
Now that users can curate which accounts’ posts they see on their home feed, what does that mean for your marketing strategy?
It means that producing engaging and enticing content for your account’s feed is even more important. Building relationships and having pleasant social interactions online are also crucial. For a user to add your account to their Favourites list, they have to want to see your content. Focus on showing up authentically on social media through engaging, entertaining, and informational content.
We have a few resources to help you market your business on social media:
Interested in Leveraging the Power of Social Media to Market Your Business?
Our team of experts can help you navigate the world of social media to grow your business, firm, or practice. We even offer digital marketing coaching. Click here to learn more.
2022 could be a big year for your business’s online presence. However, like most business owners and service providers, you’re torn. The more time you spend on digital marketing means less time for your clients and customers.
Luckily, there’s a better way.
You could hire a professional digital marketing agency like Social Eyes Communications to handle your online marketing strategy. Here’s why now is the best time to work with us.
Digital Marketing is Complex
The intricate world of digital marketing is complex and ever-changing. Each month there is a new feature or update to get familiar with. While you could stick to the basics, that won’t help you build your online presence or brand awareness. You need to understand the nuances of each platform and the strategies that will be most effective for you.
Our team of digital marketing experts is dedicated to staying apprised of all strategies so you don’t have to.
IOS Updates Matter
The most recent update to the iOS operating system is generation 15, but do you know what that means for your digital marketing plan? When Apple rolls out a new iOS update, it can change who your ads are targeted to, your ideal users’ privacy settings, and how they get notifications for your posts.
IOS 15, for example, has a new feature called Focus which lets users filter their notifications based on what they want to see.
One of the biggest changes will affect your email marketing strategy. Through the new Mail Privacy Protection feature, senders can no longer see if users have opened their emails.
An exceptional digital marketing agency is always on top of any iOS or Android updates and how they impact your business’s marketing strategy.
Keeping Up with Platform Changes
We posted an article on some of the changes coming to different social media platforms, but more are still being rolled out. That article discussed Instagram getting rid of swipe-ups, Facebook introducing Reels, and Twitter improving its video quality.
There’s a lot to know when it comes to social media platforms, their best practices, and how to maximize your ROI on them. A great agency specializes in getting you the most bang for your buck.
You Need a Killer Ad Strategy
Does your ad strategy consist of throwing money at Facebook and seeing what happens? You could be wasting hundreds and thousands of dollars on ads if you don’t know what you’re doing.
When you work with a digital marketing agency, you can rest assured that every dollar you invest will be used effectively and successfully toward your goals. Here at SocialEyes Communications, we regularly create customized and goal-oriented ad strategies for our clients, and we have the results to prove it.
Interested in Hiring a Top Tier Digital Marketing Agency?
SocialEyes Communications works with businesses and service providers to create a booming online presence that draws in more clients and customers. If you’re ready to learn more about working with us, contact us today: 1-888-762-1285 or info@socialeyescommunications.com.
